An Explorative Study for Business Models for Sustainability

November 6, 2010

Kyoung Jun Lee and Federico Casalegno, An Explorative Study for Business Models for Sustainability, In Proceedings of the 14th Pacific Asia Conference on Information Systems, July 9-12, Taipei, Taiwan, 2010. pdf 

Abstract

Sustainability now becomes one of the key issues in innovating existing environments, where we live, and behaviours of people, how we live. There have been a lot of new attempts and initiatives for promoting the sustainability by government, industries, and communities. However, for the survival and successful adoption of the innovative efforts to real world, they need to be institutionalized or established as stable formal/informal institutions or business models. Especially, the efforts in private sectors, incumbents or entrepreneurs, should develop and find out, even through trial and errors, a viable business model for the sustainability. This paper reviews the various initiatives from the business model perspective, analyze the characteristics of the sustainability business models and suggest key dimensions to design new business models for sustainability.

Keywords

 Business Model, Sustainability, Green Business, Green IT.

Filed under BM Methodology, Green Business Models, Publications on BM

Customer Model Analysis for UCC Knowledge Sharing Service: A Case

November 3, 2010

윤은정, 이경전, UCC 지식 동영상 공유 서비스의 고객 모델 분석 사례, 지능정보연구, 제15(1):15-30, 2009. ISSN 1229-4152.pdf (in Korean)

Abstract

 

As knowledge is now being distributed and shared through the Internet not only in the form of text but also in that of video, UCC((User Created Content) knowledge video sharing services have emerged on the Internet such as Instructables.com. This paper deals with a UCC knowledge video service in real world and reports the case of analyzing its customer model. The knowledge video sharing service can be considered as both a kind of discontinuous innovation, which requires knowledge provider’s technical ability of creating and editing UCC video, and a value network, which matches UCC providers and consumers therefore brings network effect, we first adopt the Chasm theory as the base of the customer model and refine the customer model referencing the Technographics, which is also an Internet-refinement of the Chasm model. Finally, non-customer analysis of Blue Ocean strategy is applied for exploring potential customers of the service.

 

Key Word

 

UCC, Technology Adoption in Life Cycle, Chasm, Technographics, Customer Model, Business Model

Filed under BM Methodology, Web BMs

UIF Map as a Systematic Methodology for Value Innovation

October 26, 2010

Kyoung Jun Lee, UIF Map as a Systematic Methodology for Value Innovation, Presented at Customer Strategies for Sustained Growth Conference, INSEAD @ Fontainbleu, France, 1-2 July 2010. pdf



Filed under BM Methodology, Publications on BM

Follow

Get every new post delivered to your Inbox.