A Pervasive Comparison Shopping Business Model for Integrating Offline and Online Marketplace

Lee, K., Seo, Y., A Pervasive Comparison Shopping Business Model for Integrating Offline and Online Marketplace, Proceedings of the 8th International Conference on Electronic Commerce, p.289-294, Fredericton, Canada, 2006.pdf

ABSTRACT

In always-online environment that allows consumers to be online anytime, anyplace, the next step will be the integration of online and offline markets and there is a possibility that the role of offline retailers shifts to that of a displayer. When this occurs, appropriate technological devices and business models should be explored so that both displayers and retailers can benefit. To this end, this paper proposes an Auto-Identification technology (e.g. RFID)-based pervasive comparison shopping business model. The auto-identification technology will allow consumers to be seamlessly connected to the network, and the advent of a new shopping network will enable an incentive mechanism between displayers and retailers. Ultimately, a new shopping network will enable consumers to be engaged in seamless commerce.

Keywords

Comparison Shopping, Auto-Identification, RFID, Ubiquitous Computing, Seamlessness, U-Commerce, Business Model

A Payment and Receipt Business Model in U-Commerce Environment

Lee, K., Ju, J., Jeong, M., A Payment and Receipt Business Model in U-Commerce Environment, Proceedings of the 8th International Conference on Electronic Commerce, p.319-324, Fredericton, Canada, 2006.pdf

ABSTRACT

The key to U-payment is convenience and security in the transfer of financial information. The purpose of this paper is to find a desirable U-payment scheme promoting seamlessness and privacy with a consumer device and peer-based information transactions. We also propose a new business model through digital receipt which is evidence of commercial decision making and transaction. We propose U-PR (Ubiquitous Payment and Receipt) business model and method as a way to make transactions seamless, secure and privacy protected.

Keywords

U-Commerce, Payment, Seamlessness, Privacy, U-Receipt, U-Coupon, Wireless Ad Hoc Peer to Peer Networking, Incentive Mechanism

Incentive-based and Peer-oriented Design of Ubiquitous Commerce

Lee, K., Ju, J., Incentive-based and Peer-oriented Design of Ubiquitous Commerce, Proceedings of ICEIS(The 9th International Conference on Enterprise Information Systems)-2007, pp.623-631, Portugal, June 12-16, 2007.pdf

 Abstract

Seamlessness is the keyword of U-Commerce which may be defined as the commercial interaction among providers, consumers, products, and services, enabled and supported especially by the real-world seamless communication of each entity and object’s digital information. However, the possibility of the seamless transactions increases the privacy risk of the entities involved. Therefore, the core issue of U-Commerce is how to promote seamless transactions while protecting the privacy. For the seamlessness, the role of incentive-emphasized business model is important since the seamlessness makes clear which economic entities contribute to a commercial transaction. Economic entities will reject the seamless transactions unless the sufficient incentives are given to them. In order to consider the privacy issue, we suggest an alternative U-Commerce architecture based on Hybrid P2P Model and Personal Information Base.

Keywords

Ubiquitous Commerce, Seamlessness, Privacy, Business Model, Peer-Oriented, PIB (Personal Information Base)

Design of Tag Match Advertising System and the Evaluation of the Business Model

Jungho Jun, Kyoung Jun Lee, Design of Tag Match Advertising System and the Evaluation of the Business Model, IEEE International Workshop on Ubiquitous Network Computing 2008 (UNC’08), pp.1527-1532, December 9-12, Jiaosi, Yilan, Taiwan, 2008.pdf

 Abstract

This paper designs the ‘Tag Match’ advertising system which uses mobile RFID. Tag Match Advertising (TMA) combines features of the mobile RFID characteristics and content match advertising model on the Internet. TMA can be defined as ‘an advertising model, based on mobile RFID application, which offers advertisement for users after the consideration of users’ demographic information, the location and time when users scan a RFID tag and the content of the tag when users scan it’. This paper proposes the architectures and the user interface of TMA and evaluates the feasibilities of the business model by assessing the assumptions that are the basis of structured model.

Keywords

Tag Match Advertising (TMA), Mobile RFID, Business Model, Ubiquitous Computing

A Peer-to-Peer CF-Recommendation for Ubiquitous Environment

Kim, H., Lee, K., Kim, J., A Peer-to-Peer CF-Recommendation for Ubiquitous Environment, Lecture Notes in Computer Science 4088: 678-683, 2006.pdf

Abstract

In ubiquitous environment where all entities can freely connect and collaborate with each other from anywhere, the amount of accessible information is overwhelming and desired information often remains unfound. So there is a growing need to provide the personalized recommendation services for the customers in ubiquitous space. This paper suggests a UREC_P2P (U-Recommendation by peer-to-peer), a recommendation procedure in ubiquitous environment adopting P2P technologies combined with collaborative filtering algorithm. UREC_P2P is implemented and comparatively evaluated with a CFbased recommender system in client-server environment. The evaluation result shows that UREC_P2P has a good potential to be a preeminent and realistic solution to the recommendation problems encountered in ubiquitous environment.

U-Commerce in Service Space: Business Model Analysis and Case Study

이현석, 이경전, 서비스 공간에서의 유비쿼터스 상거래 비즈니스 모델 분석 및 사례 연구, 지능정보연구, 14(2):45-62, 2008. ISSN 1229-4152. pdf (in Korean)

Abstract

 Previous U-Commerce researches have dealt with the business support systems for traditional commerce space such as real world shopping malls. This paper investigates U-Commerce business models in service space. The McDonald’s Touch-Order case is analyzed from business model perspective and the Media-Embedded Place business model is introduced as a U‐Commerce business model for value creation in service space. The media‐embedded place business model attaches autoidentification tags to tables or billboards, triggers commercial transaction through the tags, and shares the revenues and the incentives among the place owners and commerce/content providers. This paper analyzes its scenario and applications and illustrates the profitability analysis using so‐called ‘tag evaluation model’.

Key Word

Ubiquitous Commerce, RFID(Radio Frequency Identification), Business Model, Media‐Embedded Place

Design and Analysis of Business Model using Mobile RFID in the Exhibition Space and its Cases

전정호, 이경전, 모바일 RFID에 기반한 유비쿼터스 전시공간 비즈니스 모델 설계 및 사례 분석, 지능정보연구, 14(4):47-68, 2008. ISSN 1229-4152.pdf (in Korean)

Abstract

The aim of this research is to develop a new business model using mobile RFID in exhibition spaces such as museums and art galleries. Using mobile RFID, the exhibition space is expected to be evolved from a simple media space only for the exhibition to an extended space integrating media, commerce and entertainment. This paper proposes a u-Exhibition business model and its scenario in the u-Exhibition space. We discuss the real-world issues for the implementation and show the ways of investigating working conditions for the business model through revenue simulation and analyzing the expected value of tag installed on the exhibition space by so-called ‘tag evaluation model.’

Key Word

Mobile RFID, u-Commerce, u-Media, Ubiquitous Computing, Business Model

Seamlessness and Privacy Enhanced Ubiquitous Payment

Lee, K., Jeong, M., Ju, J., Seamlessness & Privacy Enhanced Ubiquitous Payment, Lecture Notes in Computer Science 4082:143-152, September, 2006.pdf

Abstract

Payment is in nature an act of money transfer from one entity to another, and it is obvious that a payment method will be valued as long as the transaction can be completed with safety no matter what technology was used. The key to U-payment is convenience and security in the transfer of financial information. The purpose of this paper is to find a desirable U-payment scheme promoting seamlessness and privacy with a strong personal device and peer-based information transactions. We propose U-SDT(Secure Direct Transfer) Protocol as a way to make transactions seamless, secure and privacy-protected.

Design of Ubiquitous Referral Marketing: A Business Model and Method

Lee, K. Lee, J., Design of Ubiquitous Referral Marketing: A Business Model and Method, Lecture Notes in Computer Science 4082:103-112, September, 2006. pdf

Abstract

This paper provides a corporation’s marketing strategy under a ubiquitous computing environment: a WOM(word-of-mouth) marketing using RFID(Radio Frequency Identification) technology and a business model which facilitates the word-of-mouth marketing. To this end, we examine the word-of mouth communication effects on consumers’ life, changes in corporations’ attitude toward word-of-mouth marketing, and the difficulties that corporations have in conducting word-of-mouth marketing. The business model this paper suggests makes seamless business-to-consumer and consumer-to-consumer networking possible using the RFID technology and facilitates the word-ofmouth marketing through incentive system of each economic player.