Ubiquitous Business Model by Seamless Integration of Photo and Location Information

Jeong-In Ju, Jong Chul Lee, Kyoung Jun Lee, Ubiquitous Business Model by Seamless Integration of Photo and Location Information, IEEE International Workshop on Ubiquitous Network Computing 2008 (UNC’08), pp.1533-1537, December 9-12, Jiaosi, Yilan, Taiwan, 2008.pdf

Abstract

Photos are one of the most popular contents in many social networking sites, and their usage is suitable for commercial purposes because a particular place has its own characteristic or symbolic meaning related to products and services. However, it is difficult to find business models using photos due to limitation that is to save and use location information automatically and systematically. U-Photo business model which we propose in this paper is a sort of network business model to connect content producer, consumer and sponsor. It also promotes specific location where end user takes photos to sponsor who wants to advertise through the location. The aim of this research is to develop a new business model using photos in U-Commerce/Media environment. We also analyze the implications of this business model and evaluate this business model to judge that it is going to work well in the real market.

Keywords

Commerce-Media Integrated Space, U-Commerce, U-Media, U-Photo Business Model

Design and Evaluation of U-Publication: Tag-Embedded Publication System and Business Model

박아름, 이경전, U-Publication 시스템과 비즈니스 모델의 설계와 분석, 지능정보연구, 14(3):41-57, 2008. ISSN 1229-4152.pdf (in Korean)

Abstract

U-Publication, the Tag-Embedded publication, is one of U-Media. U-Media is defined as a media where human creates and consumes content through not only human cognitive and perceptual processes but also through the interactions between surrounding digital systems. U-Media provides information by generating, collecting, and attaching the content itself and the related information based on the interaction of the bio-systems incorporating digital information and devices embedded in humans, and surrounding objects including external digital devices. Using U-Publication, readers consume its content not only in offline but also online through a mobile RFID reader which touches and connects the URLs embedded in the RFID tags attached to it. Readers can consume the additional content though the hyperlinks attached to U-Publication and perform commercial activity as well as consumer the printed content. This paper defines the RFID-Tagged publication, proposes its related business models, and evaluates the alternative business models through a simulation study.

Key Word

U-Media, U-Commerce, Mobile RFID, Business Model, NFC(Near-Field Communication)

Desinging Business Models of U-Display Seamlessly Integrated with Mobile Devices in IPTV Era

 윤은정, 이경전, 모바일 단말과 연동하는 IPTV 시대의 U-디스플레이 Business Model 설계, Telecommunications Review 제 19 권 2 호, 2009.pdf (in Korean)

Abstract

Unlike the previous display transmitting video content in one-way, the display in IPTV era is expected to offer useful and interesting information to media consumer and take a role as a new media nowadays. This research suggests Ubiquitous Display business model that can realize ‘Seamlessness’ between an individual user who watch display using a personal device and display in the Ubiquitous computing environment. Unlike the previous display appealing to the human’s visual-auditory sense, U-Display enables the seamless information transmission between display and users by providing the personal device users with the content link as well as the content on display. This paper suggests five kinds of U-Display scenarios that can be realized in ubiquitous computing environment through various technical alternatives, analyze the participants and their roles of the business model, and evaluates its economic possibility.

Key Word

U-Display, Business Model, IPTV, Seamlessness, Mobile RFID, Bluetooth/ZigBee, U-Media, UCommerce

An Integrative View on Publication in Ubiquitous Era: Definition of U-Publication and its Relationship with e-Book

박아름, 이경전, 유비쿼터스 시대의 출판에 대한 통합적 시각 – U-Publication 정의 및 e-Book과의 관계, 한국출판학연구, 35(1):105-138, 2009. ISSN 1738-0421. pdf (in Korean)

Abstract

Information technology has changed the forms of publications and the way of producing, distributing, and consuming them. This paper analyzes the influence that the Ubiquitous Computing, as a recent information technology, brings about changes in publication. Prior studies defined u-book as a book with which readers can consume its contents anywhere, sometimes by any device. In other words, u-book was defined as being added mobility for the readers to consume its content. Ubiquitous Computing(UC) paradigm is a view contrary to Virtual Reality(VR) computing paradigm. UC emphasizes the construction of computer-embedded real world, u-space, while VR pursues the construction of computer-generated virtual world – the cyberspace. Based on the exact recognition of the ubiquitous computing paradigm and the critical literature review, this paper defines U-Publication and analyzes the relationship between U-Publication and e-Book through an integrative framework. To investigate the fundamental differences between e-Book and U-Publication, several cases belonging to each category are selected. The comparative case studies showed considerable differences in the way of configuring, producing, distributing, and consuming publication contents in e-Book and U-Publication. This demonstrates that the cases called ‘u-book’ in previous study may be classified as a category of e-Book rather than U-Publication.

Key Word 

ubiquitous media, ubiquitous publication, ubiquitous computing, business model, e-Book

Design and Analysis of Social Network Service Model using a Ubiquitous Business Card

오재섭, 이경전, RFID가 내재된 비즈니스 카드를 활용한 유비쿼터스 사회 연결망 서비스 모델 설계 및 분석, 지능정보연구, 15(2):75-96, 2009. ISSN 1229-4152. pdf (in Korean)

Abstract

The aim of this research is to design and analyze a social network service model using mobile RFID based business card. This paper suggests how the behavior of exchanging business cards will be changed in ubiquitous environment and designs a social networking service model using a ubiquitous business card, which embeds a RFID tag. We describe the scenarios and analyze a role, value and potential benefits of participants of the u‐SNS service model. For the proof of the superiority and the feasibility of our model, we compare it with its related researches and products based on the calculation of the benefits and costs of the alternatives.

Key Word

u‐Business Card, u‐Social Network Service, Ubiquitous Computing, Ubiquitous Media, Service Model, NFC(Near Field Communication)

Knowledge as Marketing Message: Design and Analysis of Human-Reader Based Personal Experience Management Business Model

전정호, 이경전, 마케팅 메시지로서의 지식: Human-Reader 기반의 개인 경험 관리 비즈니스 모델 설계 및 분석, 지능정보연구, 16(1):17-43, 2010. pdf (in Korean)

Abstract

This research considers the role of knowledge as marketing message, designs and analyses the personal experience management (PEM) business model using Human‐Reader system. It is difficult to save and manage person’s daily experience and relevant contents due to the lack of proper infrastructure and system. On the contrary, using Human‐Reader infrastructure, person’s experience and various relevant contents can be easily saved and managed because seamlessness between offline and online and the various devices that person can always carry along in ubiquitous environment. Since person can store and manage information, contents and advertisements through Human‐Reader system and u‐PEMS, marketing messages and advertisements do not have to be repetitive and stimulating. Instead, marketing messages and advertisements in Human‐Reader environment should be granting values that can be saved and managed. We propose various scenarios, processes and its issues. And we analyze the expected value of RFID tag used on the proposed business model by socalled ‘Tag Evaluation Model’ and assess the assumptions that are basis of the proposed business model for evaluate the feasibility of the u‐PEM business model.

Key Word

Human-Reader System, Mobile RFID, Life-log, Personal Experience Management (PEM), Ubiquitous Computing, Business Model, Tag Evaluation Model

Design of Ubiquitous Sound Service Business Model as a Commerce-Embedded Media

Eun Jung Yoon, Arum Park, and Kyoung Jun Lee, Design of Ubiquitous Sound Service Business Model as a Commerce-Embedded Media, Proceedings of the 11th International Conference on Electronic Commerce, pp.296-301, Taiwan, 2009. pdf

Abstract

Unlike the previous speaker transmitting audio content in oneway, the speaker in ubiquitous era is expected to offer useful and interesting information to media consumer and take a role as a new media nowadays. This research suggests Ubiquitous Sound service business model that can realize ‘Seamlessness’ between

an individual user and a speaker in the Ubiquitous computing environment. Unlike the previous speaker appealing to the human’s auditory sense, U-Speaker enables the seamless information transmission between speaker and users by providing the personal device users with the content link as well as the content from the speaker. This paper suggests four kinds of USpeaker scenarios that can be realized in ubiquitous computing environment through various technical alternatives and analyze the participants and their roles of the business model.

Key Word

Business Model, Ubiquitous Commerce, Seamlessness, RFID, Personal Area Networking, Ubiquitous Media.

The Three Dimensions of Book Evolution in Ubiquitous Computing Age: Digitalization, Augmentation, and Hypermediation

Arum Park, Kyoung Jun Lee, Federico Casalegno, The Three Dimensions of Book Evolution in Ubiquitous Computing Age: Digitalization, Augmentation, and Hypermediation, 2010 IEEE International Conference on Sensor Networks, Ubiquitous, and Trustworthy Computing, 2010 pdf

Abstract

This paper suggests a framework for the book evolution in ubiquitous computing age. Based on the review of the academic researches and industrial development, we suggest the three dimensions of the evolution of books: digitalization, augmentation, and hypermediation. Based on the framework, we suggest three research and business development directions: 1) Open Hypermediation, 2) e-Book Augmentation, and 3) Mobile-Device Based Augmentation.

Key Word

Augmented Book; e-book; hypermediation; ubiquitous computing; Business Model