Design and Analysis of Social Network Service Model using a Ubiquitous Business Card

오재섭, 이경전, RFID가 내재된 비즈니스 카드를 활용한 유비쿼터스 사회 연결망 서비스 모델 설계 및 분석, 지능정보연구, 15(2):75-96, 2009. ISSN 1229-4152. pdf (in Korean)



The aim of this research is to design and analyze a social network service model using mobile RFID based business card. This paper suggests how the behavior of exchanging business cards will be changed in ubiquitous environment and designs a social networking service model using a ubiquitous business card, which embeds a RFID tag. We describe the scenarios and analyze a role, value and potential benefits of participants of the uSNS service model. For the proof of the superiority and the feasibility of our model, we compare it with its related researches and products based on the calculation of the benefits and costs of the alternatives.


Key Word


uBusiness Card, uSocial Network Service, Ubiquitous Computing, Ubiquitous Media, Service Model, NFC(Near Field Communication)