Design of Tag Match Advertising System and the Evaluation of the Business Model

Jungho Jun, Kyoung Jun Lee, Design of Tag Match Advertising System and the Evaluation of the Business Model, IEEE International Workshop on Ubiquitous Network Computing 2008 (UNC’08), pp.1527-1532, December 9-12, Jiaosi, Yilan, Taiwan, 2008.pdf

 Abstract

This paper designs the ‘Tag Match’ advertising system which uses mobile RFID. Tag Match Advertising (TMA) combines features of the mobile RFID characteristics and content match advertising model on the Internet. TMA can be defined as ‘an advertising model, based on mobile RFID application, which offers advertisement for users after the consideration of users’ demographic information, the location and time when users scan a RFID tag and the content of the tag when users scan it’. This paper proposes the architectures and the user interface of TMA and evaluates the feasibilities of the business model by assessing the assumptions that are the basis of structured model.

Keywords

Tag Match Advertising (TMA), Mobile RFID, Business Model, Ubiquitous Computing

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About Kyoung Jun Lee
Professor of Kyung Hee Univ.

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