Ubiquitous Commerce Business Models Based on Ubiquitous Media

Lee, K., Ju, J., Ubiquitous Commerce Business Models Based on Ubiquitous Media, Proceedings of the 10th International Conference on Business Information Systems, pp.510-521, April, Poznan, Poland, 2007. ISBN 978-3-540-72034-8.pdf

 Abstract

 Conventional media, such as newspapers, radio, TV and Internet appeal human cognitive and perceptual organisms such as brain, eyes and ears. The producers of text, image, and video use their cognitive and perception processes and their consumers also receive and interpret the messages using the same two kinds of processes. However, the media in ubiquitous environment not only takes advantage of human biological systems, but also the digital systems of human beings while conventional media appeals only to people’s bio-systems. Ubiquitous media creates and consumes content through not only human cognitive and perceptual processes but also through the interactions between surrounding digital systems. U-Media(Ubiquitous media) provides information by generating, collecting, and attaching the content itself and the related information based on the interaction of the bio-systems incorporating digital information and devices embedded in humans, and surrounding objects including external digital devices. This paper investigates the concept of media in ubiquitous environments and proposes a commerce business model based on U-Media.

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About Kyoung Jun Lee
Professor of Kyung Hee Univ.

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