Seungjoon Lee is a Ph.D. Candidate, from Kyung Hee University. Seungjoon holds MBA degree from Helsinki Economic School in 2001. He has worked as a Team Manager for Samsung Economic Research Institute (SERI). Before joined the SERI, he worked as a reporter for The Korea Economic Daily and Hankyung.com. His research in the lab is focused in social media business model and mobile business.