Business modeling is the managerial equivalent of the scientific method.

Business modeling is the managerial equivalent of the scientific method – you start with a hypothesis, which you then test in action and review when necessary.

Joan Magretta (Quoted from Magretta, J., Why Business Models Matter, Harvard Business Review, May, 86-92, 2002.)

Advertisements

About Kyoung Jun Lee
Professor of Kyung Hee Univ.

Comments are closed.