Jongchul Lee worked as a Chief Operating Officer at Jellycoaster Inc. since 2010. (www.jellycoaster.com) He received B.S. (2004) and M.S.(2008) in Management Information System from Kyung Hee University and has worked as a researcher in BMER since 2005.
His major interests are U-Commerce business model, with a focus on NFC (Mobile RFID) and related Social Network Services (SNS).