Case Study of Internet Business Networker: Business Model, Strategy, and Technology of OneQ.com

정태훈, 이경전, “인터넷 비즈니스 네트워커에 대한 사례 연구: (주)원큐의 비즈니스 모델, 전략, 기술을 중심으로”, 경영과학, 17(3):181-201, 2000(11월). (PDF) in Korean

ABSTRACT

This paper performs a case study on an Internet business networking company, oneQ.com. We define the functions of Internet business networker and discuss its characteristics such as network effect, lock-in effect, and increasing returns etc. Through reviewing the business models, strategies, and implemented technologies of the oneQ.com, we investigate the applicability and effectiveness of the Internet business networker as well as its research implications.

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