인공지능, 경영 최적화의 한 방법 응용 기술 개발 못하면 의미 없어

이경전 (2017). 인공지능, 경영 최적화의 한 방법 응용 기술 개발 못하면 의미 없어. 동아비즈니스리뷰, 54-63. (PDF) in Korean

Article at a Glance

인공지능이라 하면 사람처럼 움직이는 로봇, 사람처럼 생각하는 컴퓨터를 떠올리지만 현실의 인공지능은 꼭 그렇게 복잡하고 섬세할 필요가 없다. 원하는 목표를 최적의 방법으로 달성하는 방법이 곧 인공지능이다. 인공지능 시대, 기존 기업이 해야 할 일은 다음과 같다.

  1. 현재 회사가 맞닥뜨리고 있는 문제들을 확인하라
  2. 이 문제를 해결할 수 있는 인공지능과 비인공지능 기법들을 실험/평가하라
  3. 인공지능 시스템을 도입할 경우 중장기적 목표를 갖고 움직이되 단기적 성과도 제시하라
  4. 인공지능의 한계를 이해하고 인정하라

Chatbot as a New Business Communication Tool: The Case of Naver TalkTalk

Chatbot as a New Business Communication Tool: The Case of Naver TalkTalk

published in Business Communication: Research & Practice, Vol. 1, No. 1, 2017.

Miri Heo & Kyoung Jun Lee

School of Management, Kyung Hee University, Seoul, Korea

Abstract

Objectives: Chatbot is a program that talks in voice or text. It is equipped with artificial intelligence technology (AI) and is developed in a way to combine with messenger, offering companies new opportunities for business communication. Companies expect cost savings and sales increases by providing chatbot-based services to their customers, such as providing responses to inquiries and fulfilling orders without time constraints. However, the current absence of conversationally perfect AI technology creates a climate in which the public holds unreasonable expectations, as businesses fail to understand the current status of AI and the marketing of chatbot technology companies is hyped.

Methods: This is a single-case study. While looking for a successfully deployed chatbot, we found Naver TalkTalk, a card-based chatbot application. We interviewed Naver’s managerial and technical staff four times and acquired internal data as well as external data.

Results: We illustrate Naver TalkTalk, a successful card-based business chatbot, and examine how Naver TalkTalk has developed and evolved for effective business communication. The first chatbot started without automation and then failed in the process of evolving to automation. This chatbot was changed to cardbot and was re-automated based on the card-based interface and RPA (Robotic Process Automation).

Conclusion: The cardbot-based chatbot is quick and easy to handle, which is why it has been popular among users. It is now becoming a new business communication channel to attract new customers. In addition, the proper automation of business communication is increasing efficiency and reducing costs of businesses.

BCRP-Heo-Lee-Chatbot-as-a-new-business-communication-tool-the-case-of-NaverTalkTalk

New Order Between Human and Robots(인간과 로봇간의 새로운 사회질서)

이경전, 인간과 로봇간의 새로운 사회질서, 기계저널, 42권 3호, 2002년

https://leekj.files.wordpress.com/2014/08/ec9db8eab084eab3bc-eba19cebb487eab084ec9d98-ec8388eba19cec9ab4-ec82aced9a8ceca788ec849c.pdf

 

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The relationship of business model with strategy

Business Model is a reflection of the firm’s realized strategy. 

In simple competitive situations there is a one-to-one mapping between strategy and business model, which make difficult to separate the two notions.  

Business Model refers to the logic of the firm, the way it operates and how it creates value for its stakeholders; and Strategy refers to the choice of business model through which the firm will compete in the marketplace.

A firm’s strategy primarily involves choosing its BM –  the design of which defines the value creation and capture logics specific to the firm.

Strategy and business model, though related, are different concepts, a business model is the direct result of strategy but is not, itself, strategy.

Quoted from Casadesus-Masanell, R. and Ricart, J., From Strategy to BMs and onto Tactics, Long Range Planning, 43 (2–3), 2010.

Jongchul Lee

Jongchul Lee worked as a Chief Operating Officer at Jellycoaster Inc. since 2010. (www.jellycoaster.com) He received B.S. (2004) and M.S.(2008) in Management Information System from Kyung Hee University and has worked as a researcher in BMER since 2005.

His major interests are U-Commerce business model, with a focus on NFC (Mobile RFID) and related Social Network Services (SNS).

Rei Mu Jeong

 Rei Mu Jeong is the Head of Business Division at Easymode Inc. (http://www.easymode.com). His company develops social network games and provides global publishing services for social network platform such as Facebook. He received his B.S.(2006) in Business Management from Kyung Hee University. His paper was published at Journal of EC-Web.

He worked as the Leader of Business Strategy Team at NHN Games from 2006 to 2010. NHN Corporation is Korea’s premier internet company, operating the nation’s top search portal Naver (http://www.naver.com), the leading online game portal, Hangame (http://www.hangame.com)