Eun Jung Yoon

E.J. YOON is Ph.D. student in ISOM(Information Systems & Operations Management), Warrington College of Business Administration, University of Florida in 2010. Prior to entering the doctoral program, she earned a B.A. degree in Business Administration and a M.B.A degree in Management Information Systems from Kyung Hee University. She was awarded the ‘Best thesis of the year’ for 2009 at Kyung Hee University for a thesis on ‘U-Display, Design and Evaluation of Ubiquitous Media Business Model’. Her current research interests include Economic of IS, Electronic Commerce.

Jeong-In Ju

Jeong-In Ju is the CEO of Jellycoaster Inc.( since June 2010. His company develops applications for iPhone and iPad focusing on social networking game, and location based service. He received his B.S.(2005) and M.S.(2007) in Management Information Systems from Kyung Hee University and has conducted researches as a member of AIBM.

Jeong-In has taught MIS at Mzumbe University ( for two years after his master degree

Seungjoon Lee

Seungjoon Lee is a Ph.D. Candidate, from Kyung Hee University. Seungjoon holds MBA degree from Helsinki Economic School in 2001. He has worked as a Team Manager for Samsung Economic Research Institute (SERI). Before joined the SERI, he worked as a reporter for The Korea Economic Daily and His research in the lab is focused in social media business model and mobile business.

Sung Woo Hong

Sung Woo Hong is working as a researcher in BMER since 2010. He has participated in a project with B.C. card in 2009. He is interested in smart phone business model. He is a student in master’s course of School of Business Administration in Kyung Hee University. He has a B.A. degree in E-business, Kyung Hee University.

Hyunsoo Park

Hyunsoo Park is working as a researcher in BMER since 2010. His research interests are in designing and analyzing business models. He is a student in master’s course of School of Business Administration, Kyung Hee University.

David Kim(Jin Young Kim)

David Kim(Jin Young Kim) is CEO of ROA Group Korea, Inc. which is one of the most famous IT consulting companies in Korea. His regular consulting customers are mobile operators such as SKT, KTF, KT and device vendors including Samsung, LGE and Pantech. He was also selected as a Post-PC expert by MOCIE (Ministry of Commerce, Industry and Energy) in 2003. David has several years of telecommunications experience in corporate strategy and setting up new businesses for mobile carriers and device vendors. He has appeared as an industry expert on many Korean newspapers and has been quoted in such journals as Electronic Times, Digital Times and K-mobile. He has a bachelor’s degree from Korea University(Management Information Systems, journalism as double major), and MBA from HSE (Helsinki School of Economics, e-Business). He is now on Ph.D Course at Kyung-hee Uiversity.

Daesik Kim

Daesik, Kim is the CEO of PNT Communications Co., Ltd. and PW Lab Inc. His company mainly develops social commerce related web service, and applications for smart-phone. He received his bachelor‘s degree in Data Communication from Queensland University of Technology (2004), and completed his master course in School of Business Administration at Kyung Hee University (2010). He has worked as a researcher in BMER since 2005.  He also has worked as a consultant in Contraco Asia Inc, the global consulting company based in Germany (2006~2007), and has conducted various projects for CJ, MSN, and Geotel.