Director of AI-BM: Prof. Kyoung Jun Lee

Kyoung Jun Lee is a professor of School of Management & Big Data Analytics in Kyung Hee University ( As the director, he leads AI-BM Lab (Artificial Intelligence and Business Model Lab., and Kyung Hee Big Data Research Center, which is a KSF (Korea Science Foundation)-supported National Research Institute.

He is now a Advisory Board Member of Riiid, the world-leading AI-based edutech start-up, 2021 IoT Director of Samsung C&T Construction Division, and non-executive director of User-Centric AI Institute of HAREX Infotech.

He received B.S. (1990), M.S. (1992), and Ph.D. (1995) in Management Science from KAIST.  He also has a master degree (2001) in Public Administration of Seoul National University, and finished the Ph.D. course (2003) from the same school.

He worked as a visiting scientist in the Robotics Institute of Carnegie Mellon University, Pittsburgh, USA. from 1996 to 1997, Fulbright visiting professor of MIT(2010) Mobile Experience Lab. and UC Berkeley(2011) BEST Lab.  He was an assistant professor of School of Business in Korea University from 1999 to 2001. From 2001 to 2003, he joined the Graduate School of Public Administration, Seoul National University as a visiting assistant professor. He won the IAAI (Innovative Applications of Artificial Intelligence) Awards three times, i.e.  in 1995, 1997, and 2020 from AAAI (Association for the Advancement of Artificial Intelligence, formerly American Association for Artificial Intelligence).

His research interests are in designing, analyzing, developing AI-based systems and business models for commerce, factory, media, policy, and sustainablity. He has dozens of patents, approved or pending, and published papers in AI Magazine, Decision Support Systems, Organizational Computing & Electronic Commerce, Electronic Markets, AI Magazine, Electronic Commerce: Research & Applications, European Journal on Operational Research, Expert Systems with Applications, Connections, and Sustainability etc.

He has been involved in founding and advising start-ups in Korea, such as by Naver), (the top phone-based Internet payment company in Korea), and FNBC (acquired by Galaxia Communications) etc. He is currently a non-executive director of HAREX Infotec, the user-centric payment platform, and was previously a non-executive director of, which plays the role of in Korean online book store industry. He is the founder of Benple Inc. and Allwinware Inc.

He has been also closely working with incumbent companies such as LG Electronics, Samsung Electronics, Google Korea, IBK Bank, SKT(SK Telecom), BC Card, Naver(The top Internet Company in Korea), Samsung, KT (Korea Telecom),  and KTO (Korea Tourism Organization) etc. for developing new AI systems and business models, business design methodology, and strategy. He was the director of ICEC (International Center for Electronic Commerce, from 2014 to 2020.