Category Archives: IoT Business Model

박아름, 강민수, 전정호, 이경전, “NFC 기반의 스마트워크 서비스 모델 설계”, 지능정보연구,19(2):157~176, 2103.

(PDF) in Korean

ABSTRACT

Since Korean government announced ‘Smartwork promotion strategy’ in 2010, Korean firms and
government organizations have started to adopt smartwork. However, the smartwork has been implemented
only in a few of large enterprises and government organizations rather than SMEs (small and medium
enterprises). In USA, both Yahoo! and BestBuy have stopped their flexible work because of its reported
low productivity and job loafing problems. In addition, according to the literature on smartwork, we
could draw obstacles of smartwork adoption and categorize them into the three types: institutional,
organizational, and technological. The first category of smartwork adoption obstacles, institutional, include
the difficulties of smartwork performance evaluation metrics, the lack of readiness of organizational
processes, limitation of smartwork types and models, lack of employee participation in smartwork adoption
procedure, high cost of building smartwork system, and insufficiency of government support. The second
category, organizational, includes limitation of the organization hierarchy, wrong perception of employees
and employers, a difficulty in close collaboration, low productivity with remote coworkers, insufficient
understanding on remote working, and lack of training about smartwork. The third category, technological,
obstacles include security concern of mobile work, lack of specialized solution, and lack of adoption
and operation know-how.
To overcome the current problems of smartwork in reality and the reported obstacles in literature,
we suggest a novel smartwork service model based on NFC(Near Field Communication). This paper
suggests NFC-based Smartwork Service Model composed of NFC-based Smartworker networking service
and NFC-based Smartwork space management service.
NFC-based smartworker networking service is comprised of NFC-based communication/SNS service
and NFC-based recruiting/job seeking service. NFC-based communication/SNS Service Model supplements

the key shortcomings that existing smartwork service model has. By connecting to existing legacy system
of a company through NFC tags and systems, the low productivity and the difficulty of collaboration
and attendance management can be overcome since managers can get work processing information,
work time information and work space information of employees and employees can do real-time
communication with coworkers and get location information of coworkers. Shortly, this service model
has features such as affordable system cost, provision of location-based information, and possibility
of knowledge accumulation. NFC-based recruiting/job-seeking service provides new value by linking
NFC tag service and sharing economy sites. This service model has features such as easiness of service
attachment and removal, efficient space-based work provision, easy search of location-based recruiting/
job-seeking information, and system flexibility. This service model combines advantages of sharing
economy sites with the advantages of NFC. By cooperation with sharing economy sites, the model
can provide recruiters with human resource who finds not only long-term works but also short-term
works. Additionally, SMEs (Small Medium-sized Enterprises) can easily find job seeker by attaching
NFC tags to any spaces at which human resource with qualification may be located. In short, this
service model helps efficient human resource distribution by providing location of job hunters and
job applicants.
NFC-based smartwork space management service can promote smartwork by linking NFC tags
attached to the work space and existing smartwork system. This service has features such as low cost,
provision of indoor and outdoor location information, and customized service. In particular, this model
can help small company adopt smartwork system because it is light-weight system and cost-effective
compared to existing smartwork system.
This paper proposes the scenarios of the service models, the roles and incentives of the participants,
and the comparative analysis. The superiority of NFC-based smartwork service model is shown by
comparing and analyzing the new service models and the existing service models. The service model
can expand scope of enterprises and organizations that adopt smartwork and expand the scope of employees
that take advantages of smartwork.

이경전, 이종철, 유비쿼터스 구전 마케팅 시나리오와 비즈니스 모델 개발, 한국지능정보시스템학회 논문지, 12(1):163-174, 2006. (PDF) in Korean

ABSTRACT

This paper provides a corporation’s marketing strategy under a ubiquitous computing environment: a WOM(word-of-mouth) marketing using RFID(Radio Frequency Identification) technology and a business model which facilitates the word-of-mouth marketing. To this end, we examine the word-of-mouth communication effects on consumers’ life, changes in corporations’ attitude toward word-of-mouth marketing, and the difficulties that corporations have in conducting word-of-mouth marketing. The business model this paper suggests makes seamless business-to-consumer and consumer-to-consumer networking possible using the RFID technology and facilitates the word-of-mouth marketing through incentive system of each economic player.

이경전, 최형광, 전정호, 유비쿼터스 공간 구축을 위한 모바일 RFID 시스템의 경제성 평가에 대한 연구: 태그 기반 평가 모델을 중심으로, IT서비스학회지, 10(3), 2011. (PDF) in Korean

ABSTRACT

이경전, 전정호, 고도 정보 연계 사회의 구축을 위한 SPB 패러다임, 한국IT서비스학회지, 11(2): 131-146, 2012 (PDF) in Korean

ABSTRACT

This research aims to design and analyze a ubiquitous customer relationship management system based on near field communication which can be applied to stores in off-line environment. The existing customer relationship management system has been used mainly for stores in off-line environment to issue a royalty card, to stamp a seal on the purchase goods, and to manage the history of customers’ visits and purchases. But, the existing system has two weaknesses; it makes difficult for a store manger not only to acquire a wealth of customer data but also to systematically manage the acquired data. In particular, the effectiveness and efficiency of the royalty card are questioned when a customer makes purchases in the store in that the customer frequently does not carry it or loses it. So, this research suggests a ubiquitous customer relationship management system where a tag for near field communications is attached to a store in off-line environment; a store manager can collect and manage easily customer’s dada and customers can seamlessly acquire store’s information. To do this, this research conducts the followings. First, we review the previous researches of customer relationship management to examine the concept of ubiquitous customer relationship management. Second, from the examination, we draw the factors to be considered in ubiquitous customer relationship management system based on near field communication. Third, we propose a scenario where the suggested system is used. Fourth, we analyze the participants’ values and the process that will be used for the suggested system. Finally, we discuss the possibility of the application of this system to real business environment from various viewpoints.

이경전, 전정호, 고도 정보 연계 사회의 구축을 위한 SPB 패러다임, 한국IT서비스학회지, 11(2): 131-146, 2012 (PDF) in Korean

ABSTRACT