Lee, K. Seo, Y., Design of a RFID-Based Ubiquitous Comparison Shopping System, Lecture Notes in Artificial Intelligence 4251:1251–1267, 2006 (PDF)
With the spread of the so-called always-online environment that allows consumers to be online anytime, anyplace, the next step will be the integration of online and offline markets. Competition will be consequently further intensified and there is a probability that in the process the role of offline retailers will shift from that of a traditional retailer to a displayer role. When this occurs, appropriate technological devices and business models should be explored so that both displayers and retailers can benefit. To this end, this paper proposes an RFID (Radio Frequency Identification) technology-based pervasive comparison shopping business model. RFID will allow consumers to be seamlessly connected to the network, and the advent of a new shopping network will enable a smoothly functioning incentive mechanism between displayers and retailers. Ultimately, a new shopping network will enable consumers to be engaged in seamless commerce.
Lee, K., Seo, Y., A Pervasive Comparison Shopping Business Model for Integrating Offline and Online Marketplace, Proceedings of the 8th International Conference on Electronic Commerce, p.289-294, Fredericton, Canada, 2006.pdf
In always-online environment that allows consumers to be online anytime, anyplace, the next step will be the integration of online and offline markets and there is a possibility that the role of offline retailers shifts to that of a displayer. When this occurs, appropriate technological devices and business models should be explored so that both displayers and retailers can benefit. To this end, this paper proposes an Auto-Identification technology (e.g. RFID)-based pervasive comparison shopping business model. The auto-identification technology will allow consumers to be seamlessly connected to the network, and the advent of a new shopping network will enable an incentive mechanism between displayers and retailers. Ultimately, a new shopping network will enable consumers to be engaged in seamless commerce.
Comparison Shopping, Auto-Identification, RFID, Ubiquitous Computing, Seamlessness, U-Commerce, Business Model
Lee, K., Ju, J., Jeong, M., A Payment and Receipt Business Model in U-Commerce Environment, Proceedings of the 8th International Conference on Electronic Commerce, p.319-324, Fredericton, Canada, 2006.pdf
The key to U-payment is convenience and security in the transfer of financial information. The purpose of this paper is to find a desirable U-payment scheme promoting seamlessness and privacy with a consumer device and peer-based information transactions. We also propose a new business model through digital receipt which is evidence of commercial decision making and transaction. We propose U-PR (Ubiquitous Payment and Receipt) business model and method as a way to make transactions seamless, secure and privacy protected.
U-Commerce, Payment, Seamlessness, Privacy, U-Receipt, U-Coupon, Wireless Ad Hoc Peer to Peer Networking, Incentive Mechanism
Lee, K., Ju, J., Incentive-based and Peer-oriented Design of Ubiquitous Commerce, Proceedings of ICEIS(The 9th International Conference on Enterprise Information Systems)-2007, pp.623-631, Portugal, June 12-16, 2007.pdf
Seamlessness is the keyword of U-Commerce which may be defined as the commercial interaction among providers, consumers, products, and services, enabled and supported especially by the real-world seamless communication of each entity and object’s digital information. However, the possibility of the seamless transactions increases the privacy risk of the entities involved. Therefore, the core issue of U-Commerce is how to promote seamless transactions while protecting the privacy. For the seamlessness, the role of incentive-emphasized business model is important since the seamlessness makes clear which economic entities contribute to a commercial transaction. Economic entities will reject the seamless transactions unless the sufficient incentives are given to them. In order to consider the privacy issue, we suggest an alternative U-Commerce architecture based on Hybrid P2P Model and Personal Information Base.
Ubiquitous Commerce, Seamlessness, Privacy, Business Model, Peer-Oriented, PIB (Personal Information Base)
Lee, K., Ju, J., Ubiquitous Commerce Business Models Based on Ubiquitous Media, Proceedings of the 10th International Conference on Business Information Systems, pp.510-521, April, Poznan, Poland, 2007. ISBN 978-3-540-72034-8.pdf
Conventional media, such as newspapers, radio, TV and Internet appeal human cognitive and perceptual organisms such as brain, eyes and ears. The producers of text, image, and video use their cognitive and perception processes and their consumers also receive and interpret the messages using the same two kinds of processes. However, the media in ubiquitous environment not only takes advantage of human biological systems, but also the digital systems of human beings while conventional media appeals only to people’s bio-systems. Ubiquitous media creates and consumes content through not only human cognitive and perceptual processes but also through the interactions between surrounding digital systems. U-Media(Ubiquitous media) provides information by generating, collecting, and attaching the content itself and the related information based on the interaction of the bio-systems incorporating digital information and devices embedded in humans, and surrounding objects including external digital devices. This paper investigates the concept of media in ubiquitous environments and proposes a commerce business model based on U-Media.
Jungho Jun, Kyoung Jun Lee, Design of Tag Match Advertising System and the Evaluation of the Business Model, IEEE International Workshop on Ubiquitous Network Computing 2008 (UNC’08), pp.1527-1532, December 9-12, Jiaosi, Yilan, Taiwan, 2008.pdf
This paper designs the ‘Tag Match’ advertising system which uses mobile RFID. Tag Match Advertising (TMA) combines features of the mobile RFID characteristics and content match advertising model on the Internet. TMA can be defined as ‘an advertising model, based on mobile RFID application, which offers advertisement for users after the consideration of users’ demographic information, the location and time when users scan a RFID tag and the content of the tag when users scan it’. This paper proposes the architectures and the user interface of TMA and evaluates the feasibilities of the business model by assessing the assumptions that are the basis of structured model.
Tag Match Advertising (TMA), Mobile RFID, Business Model, Ubiquitous Computing
Jeong-In Ju, Jong Chul Lee, Kyoung Jun Lee, Ubiquitous Business Model by Seamless Integration of Photo and Location Information, IEEE International Workshop on Ubiquitous Network Computing 2008 (UNC’08), pp.1533-1537, December 9-12, Jiaosi, Yilan, Taiwan, 2008.pdf
Photos are one of the most popular contents in many social networking sites, and their usage is suitable for commercial purposes because a particular place has its own characteristic or symbolic meaning related to products and services. However, it is difficult to find business models using photos due to limitation that is to save and use location information automatically and systematically. U-Photo business model which we propose in this paper is a sort of network business model to connect content producer, consumer and sponsor. It also promotes specific location where end user takes photos to sponsor who wants to advertise through the location. The aim of this research is to develop a new business model using photos in U-Commerce/Media environment. We also analyze the implications of this business model and evaluate this business model to judge that it is going to work well in the real market.
Commerce-Media Integrated Space, U-Commerce, U-Media, U-Photo Business Model
Kim, H., Lee, K., Kim, J., A Peer-to-Peer CF-Recommendation for Ubiquitous Environment, Lecture Notes in Computer Science 4088: 678-683, 2006.pdf
In ubiquitous environment where all entities can freely connect and collaborate with each other from anywhere, the amount of accessible information is overwhelming and desired information often remains unfound. So there is a growing need to provide the personalized recommendation services for the customers in ubiquitous space. This paper suggests a UREC_P2P (U-Recommendation by peer-to-peer), a recommendation procedure in ubiquitous environment adopting P2P technologies combined with collaborative filtering algorithm. UREC_P2P is implemented and comparatively evaluated with a CFbased recommender system in client-server environment. The evaluation result shows that UREC_P2P has a good potential to be a preeminent and realistic solution to the recommendation problems encountered in ubiquitous environment.
이현석, 이경전, 서비스 공간에서의 유비쿼터스 상거래 비즈니스 모델 분석 및 사례 연구, 지능정보연구, 14(2):45-62, 2008. ISSN 1229-4152. pdf (in Korean)
Previous U-Commerce researches have dealt with the business support systems for traditional commerce space such as real world shopping malls. This paper investigates U-Commerce business models in service space. The McDonald’s Touch-Order case is analyzed from business model perspective and the Media-Embedded Place business model is introduced as a U‐Commerce business model for value creation in service space. The media‐embedded place business model attaches autoidentification tags to tables or billboards, triggers commercial transaction through the tags, and shares the revenues and the incentives among the place owners and commerce/content providers. This paper analyzes its scenario and applications and illustrates the profitability analysis using so‐called ‘tag evaluation model’.
Ubiquitous Commerce, RFID(Radio Frequency Identification), Business Model, Media‐Embedded Place
박아름, 이경전, U-Publication 시스템과 비즈니스 모델의 설계와 분석, 지능정보연구, 14(3):41-57, 2008. ISSN 1229-4152.pdf (in Korean)
U-Publication, the Tag-Embedded publication, is one of U-Media. U-Media is defined as a media where human creates and consumes content through not only human cognitive and perceptual processes but also through the interactions between surrounding digital systems. U-Media provides information by generating, collecting, and attaching the content itself and the related information based on the interaction of the bio-systems incorporating digital information and devices embedded in humans, and surrounding objects including external digital devices. Using U-Publication, readers consume its content not only in offline but also online through a mobile RFID reader which touches and connects the URLs embedded in the RFID tags attached to it. Readers can consume the additional content though the hyperlinks attached to U-Publication and perform commercial activity as well as consumer the printed content. This paper defines the RFID-Tagged publication, proposes its related business models, and evaluates the alternative business models through a simulation study.
U-Media, U-Commerce, Mobile RFID, Business Model, NFC(Near-Field Communication)