NFC-based Smartwork Service Model Design

박아름, 강민수, 전정호, 이경전, “NFC 기반의 스마트워크 서비스 모델 설계”, 지능정보연구,19(2):157~176, 2103.

(PDF) in Korean

ABSTRACT

Since Korean government announced ‘Smartwork promotion strategy’ in 2010, Korean firms and
government organizations have started to adopt smartwork. However, the smartwork has been implemented
only in a few of large enterprises and government organizations rather than SMEs (small and medium
enterprises). In USA, both Yahoo! and BestBuy have stopped their flexible work because of its reported
low productivity and job loafing problems. In addition, according to the literature on smartwork, we
could draw obstacles of smartwork adoption and categorize them into the three types: institutional,
organizational, and technological. The first category of smartwork adoption obstacles, institutional, include
the difficulties of smartwork performance evaluation metrics, the lack of readiness of organizational
processes, limitation of smartwork types and models, lack of employee participation in smartwork adoption
procedure, high cost of building smartwork system, and insufficiency of government support. The second
category, organizational, includes limitation of the organization hierarchy, wrong perception of employees
and employers, a difficulty in close collaboration, low productivity with remote coworkers, insufficient
understanding on remote working, and lack of training about smartwork. The third category, technological,
obstacles include security concern of mobile work, lack of specialized solution, and lack of adoption
and operation know-how.
To overcome the current problems of smartwork in reality and the reported obstacles in literature,
we suggest a novel smartwork service model based on NFC(Near Field Communication). This paper
suggests NFC-based Smartwork Service Model composed of NFC-based Smartworker networking service
and NFC-based Smartwork space management service.
NFC-based smartworker networking service is comprised of NFC-based communication/SNS service
and NFC-based recruiting/job seeking service. NFC-based communication/SNS Service Model supplements

the key shortcomings that existing smartwork service model has. By connecting to existing legacy system
of a company through NFC tags and systems, the low productivity and the difficulty of collaboration
and attendance management can be overcome since managers can get work processing information,
work time information and work space information of employees and employees can do real-time
communication with coworkers and get location information of coworkers. Shortly, this service model
has features such as affordable system cost, provision of location-based information, and possibility
of knowledge accumulation. NFC-based recruiting/job-seeking service provides new value by linking
NFC tag service and sharing economy sites. This service model has features such as easiness of service
attachment and removal, efficient space-based work provision, easy search of location-based recruiting/
job-seeking information, and system flexibility. This service model combines advantages of sharing
economy sites with the advantages of NFC. By cooperation with sharing economy sites, the model
can provide recruiters with human resource who finds not only long-term works but also short-term
works. Additionally, SMEs (Small Medium-sized Enterprises) can easily find job seeker by attaching
NFC tags to any spaces at which human resource with qualification may be located. In short, this
service model helps efficient human resource distribution by providing location of job hunters and
job applicants.
NFC-based smartwork space management service can promote smartwork by linking NFC tags
attached to the work space and existing smartwork system. This service has features such as low cost,
provision of indoor and outdoor location information, and customized service. In particular, this model
can help small company adopt smartwork system because it is light-weight system and cost-effective
compared to existing smartwork system.
This paper proposes the scenarios of the service models, the roles and incentives of the participants,
and the comparative analysis. The superiority of NFC-based smartwork service model is shown by
comparing and analyzing the new service models and the existing service models. The service model
can expand scope of enterprises and organizations that adopt smartwork and expand the scope of employees
that take advantages of smartwork.

 

Advertisements

Design of Serendipity Service Based on Near Field Communication Technology

이경전, 홍성우, NFC 기반 세렌디피티 시스템 설계, 지능정보연구, 17(4), 2011.(PDF) in Korean

ABSTRACT

The world of ubiquitous computing is one in which we will be surrounded by an ever-richer set of networked devices and services. Especially, mobile phone now becomes one of the key issues in ubiquitous computing environments. Mobile phones have been infecting our normal lives more thoroughly, and are the fastest technology in human history that has been adapted to people. In Korea, the number of mobile phones registered to the telecom company, is more than the population of the country. Last year, the numbers of mobile phone sold are many times more than the number of personal computer sold. The new advanced technology of mobile phone is now becoming the most concern on every field of technologies. The mix of wireless communication technology (wifi) and mobile phone (smart phone) has made a new world of ubiquitous computing and people can always access to the network anywhere, in high speed, and easily. In such a world, people cannot expect to have available to us specific applications that allow them to accomplish every conceivable combination of information that they might wish. They are willing to have information they want at easy way, and fast way, compared to the world we had before, where we had to have a desktop, cable connection, limited application, and limited speed to achieve what they want. Instead, now people can believe that many of their interactions will be through highly generic tools that allow end-user discovery, configuration, interconnection, and control of the devices around them. Serendipity is an application of the architecture that will help people to solve a concern of achieving their information. The word ‘serendipity’, introduced to scientific fields in eighteenth century, is the meaning of making new discoveries by accidents and sagacity. By combining to the field of ubiquitous computing and smart phone, it will change the way of achieving the information. Serendipity may enable professional practitioners to function more effectively in the unpredictable, dynamic environment that informs the reality of information seeking. This paper designs the Serendipity Service based on NFC (Near Field Communication) technology. When users of NFC smart phone get information and services by touching the NFC tags, serendipity service will be core services which will give an unexpected but valuable finding. This paper proposes the architecture, scenario and the interface of serendipity service using tag touch data, serendipity cases, serendipity rule base and user profile.

Design and Analysis of Ubiquitous Customer Relationship Management System Based on Near Field Communication

이경전, 전정호, 고도 정보 연계 사회의 구축을 위한 SPB 패러다임, 한국IT서비스학회지, 11(2): 131-146, 2012 (PDF) in Korean

ABSTRACT

This research aims to design and analyze a ubiquitous customer relationship management system based on near field communication which can be applied to stores in off-line environment. The existing customer relationship management system has been used mainly for stores in off-line environment to issue a royalty card, to stamp a seal on the purchase goods, and to manage the history of customers’ visits and purchases. But, the existing system has two weaknesses; it makes difficult for a store manger not only to acquire a wealth of customer data but also to systematically manage the acquired data. In particular, the effectiveness and efficiency of the royalty card are questioned when a customer makes purchases in the store in that the customer frequently does not carry it or loses it. So, this research suggests a ubiquitous customer relationship management system where a tag for near field communications is attached to a store in off-line environment; a store manager can collect and manage easily customer’s dada and customers can seamlessly acquire store’s information. To do this, this research conducts the followings. First, we review the previous researches of customer relationship management to examine the concept of ubiquitous customer relationship management. Second, from the examination, we draw the factors to be considered in ubiquitous customer relationship management system based on near field communication. Third, we propose a scenario where the suggested system is used. Fourth, we analyze the participants’ values and the process that will be used for the suggested system. Finally, we discuss the possibility of the application of this system to real business environment from various viewpoints.

Design of a RFID-Based Ubiquitous Comparison Shopping System

Lee, K. Seo, Y., Design of a RFID-Based Ubiquitous Comparison Shopping System, Lecture Notes in Artificial Intelligence 4251:1251–1267, 2006 (PDF)

ABSTRACT

With the spread of the so-called always-online environment that allows consumers to be online anytime, anyplace, the next step will be the integration of online and offline markets. Competition will be consequently further intensified and there is a probability that in the process the role of offline retailers will shift from that of a traditional retailer to a displayer role. When this occurs, appropriate technological devices and business models should be explored so that both displayers and retailers can benefit. To this end, this paper proposes an RFID (Radio Frequency Identification) technology-based pervasive comparison shopping business model. RFID will allow consumers to be seamlessly connected to the network, and the advent of a new shopping network will enable a smoothly functioning incentive mechanism between displayers and retailers. Ultimately, a new shopping network will enable consumers to be engaged in seamless commerce.

 

A Pervasive Comparison Shopping Business Model for Integrating Offline and Online Marketplace

Lee, K., Seo, Y., A Pervasive Comparison Shopping Business Model for Integrating Offline and Online Marketplace, Proceedings of the 8th International Conference on Electronic Commerce, p.289-294, Fredericton, Canada, 2006.pdf

ABSTRACT

In always-online environment that allows consumers to be online anytime, anyplace, the next step will be the integration of online and offline markets and there is a possibility that the role of offline retailers shifts to that of a displayer. When this occurs, appropriate technological devices and business models should be explored so that both displayers and retailers can benefit. To this end, this paper proposes an Auto-Identification technology (e.g. RFID)-based pervasive comparison shopping business model. The auto-identification technology will allow consumers to be seamlessly connected to the network, and the advent of a new shopping network will enable an incentive mechanism between displayers and retailers. Ultimately, a new shopping network will enable consumers to be engaged in seamless commerce.

Keywords

Comparison Shopping, Auto-Identification, RFID, Ubiquitous Computing, Seamlessness, U-Commerce, Business Model

A Payment and Receipt Business Model in U-Commerce Environment

Lee, K., Ju, J., Jeong, M., A Payment and Receipt Business Model in U-Commerce Environment, Proceedings of the 8th International Conference on Electronic Commerce, p.319-324, Fredericton, Canada, 2006.pdf

ABSTRACT

The key to U-payment is convenience and security in the transfer of financial information. The purpose of this paper is to find a desirable U-payment scheme promoting seamlessness and privacy with a consumer device and peer-based information transactions. We also propose a new business model through digital receipt which is evidence of commercial decision making and transaction. We propose U-PR (Ubiquitous Payment and Receipt) business model and method as a way to make transactions seamless, secure and privacy protected.

Keywords

U-Commerce, Payment, Seamlessness, Privacy, U-Receipt, U-Coupon, Wireless Ad Hoc Peer to Peer Networking, Incentive Mechanism

Incentive-based and Peer-oriented Design of Ubiquitous Commerce

Lee, K., Ju, J., Incentive-based and Peer-oriented Design of Ubiquitous Commerce, Proceedings of ICEIS(The 9th International Conference on Enterprise Information Systems)-2007, pp.623-631, Portugal, June 12-16, 2007.pdf

 Abstract

Seamlessness is the keyword of U-Commerce which may be defined as the commercial interaction among providers, consumers, products, and services, enabled and supported especially by the real-world seamless communication of each entity and object’s digital information. However, the possibility of the seamless transactions increases the privacy risk of the entities involved. Therefore, the core issue of U-Commerce is how to promote seamless transactions while protecting the privacy. For the seamlessness, the role of incentive-emphasized business model is important since the seamlessness makes clear which economic entities contribute to a commercial transaction. Economic entities will reject the seamless transactions unless the sufficient incentives are given to them. In order to consider the privacy issue, we suggest an alternative U-Commerce architecture based on Hybrid P2P Model and Personal Information Base.

Keywords

Ubiquitous Commerce, Seamlessness, Privacy, Business Model, Peer-Oriented, PIB (Personal Information Base)