Design and Analysis of Business Model using Mobile RFID in the Exhibition Space and its Cases

전정호, 이경전, 모바일 RFID에 기반한 유비쿼터스 전시공간 비즈니스 모델 설계 및 사례 분석, 지능정보연구, 14(4):47-68, 2008. ISSN 1229-4152.pdf (in Korean)


The aim of this research is to develop a new business model using mobile RFID in exhibition spaces such as museums and art galleries. Using mobile RFID, the exhibition space is expected to be evolved from a simple media space only for the exhibition to an extended space integrating media, commerce and entertainment. This paper proposes a u-Exhibition business model and its scenario in the u-Exhibition space. We discuss the real-world issues for the implementation and show the ways of investigating working conditions for the business model through revenue simulation and analyzing the expected value of tag installed on the exhibition space by so-called ‘tag evaluation model.’


Key Word

Mobile RFID, u-Commerce, u-Media, Ubiquitous Computing, Business Model

Seamlessness and Privacy Enhanced Ubiquitous Payment

Lee, K., Jeong, M., Ju, J., Seamlessness & Privacy Enhanced Ubiquitous Payment, Lecture Notes in Computer Science 4082:143-152, September, 2006.pdf



Payment is in nature an act of money transfer from one entity to another, and it is obvious that a payment method will be valued as long as the transaction can be completed with safety no matter what technology was used. The key to U-payment is convenience and security in the transfer of financial information. The purpose of this paper is to find a desirable U-payment scheme promoting seamlessness and privacy with a strong personal device and peer-based information transactions. We propose U-SDT(Secure Direct Transfer) Protocol as a way to make transactions seamless, secure and privacy-protected.

Design of Ubiquitous Referral Marketing: A Business Model and Method

Lee, K. Lee, J., Design of Ubiquitous Referral Marketing: A Business Model and Method, Lecture Notes in Computer Science 4082:103-112, September, 2006. pdf



This paper provides a corporation’s marketing strategy under a ubiquitous computing environment: a WOM(word-of-mouth) marketing using RFID(Radio Frequency Identification) technology and a business model which facilitates the word-of-mouth marketing. To this end, we examine the word-of mouth communication effects on consumers’ life, changes in corporations’ attitude toward word-of-mouth marketing, and the difficulties that corporations have in conducting word-of-mouth marketing. The business model this paper suggests makes seamless business-to-consumer and consumer-to-consumer networking possible using the RFID technology and facilitates the word-ofmouth marketing through incentive system of each economic player.

Design of a RFID-Based Ubiquitous Comparison Shopping System

Lee, K. Seo, Y., Design of a RFID-Based Ubiquitous Comparison Shopping System, Lecture Notes in Artificial Intelligence 4251:1251–1267, 2006. pdf