A Study on NFC Technology Utilization and Application Cases in Museum/Gallery

이경전, 최명희, 권선희, 전정호, “박물관 및 미술관의 근접 무선 통신 기술 적용 사례와 활용 방안 연구”, 문화예술경영학연구, 6(1), 29-51, 2013, (PDF) in Korean ABSTRACT 본 연구는 박물관 및 미술관에 NFC 기술을 적용하여, 기존 실세계 전시 공간을 새로운 미디어로 변화시키고자 하는 전시 공간 사업자에게 의미 있는 시사점을 제시하는 것을 목적으로 한다. 실세계 공간에 NFC 기술을 적용하는 것은Continue reading “A Study on NFC Technology Utilization and Application Cases in Museum/Gallery”

Design of Ubiquitous Referral Marketing A Business Model and Method

이경전, 이종철, 유비쿼터스 구전 마케팅 시나리오와 비즈니스 모델 개발, 한국지능정보시스템학회 논문지, 12(1):163-174, 2006. (PDF) in Korean ABSTRACT This paper provides a corporation’s marketing strategy under a ubiquitous computing environment: a WOM(word-of-mouth) marketing using RFID(Radio Frequency Identification) technology and a business model which facilitates the word-of-mouth marketing. To this end, we examine the word-of-mouth communication effects onContinue reading “Design of Ubiquitous Referral Marketing A Business Model and Method”

Tag-based Evaluation Model for Economic Feasibility Analysis of Mobile RFID System in Ubiquitous Space

이경전, 최형광, 전정호, 유비쿼터스 공간 구축을 위한 모바일 RFID 시스템의 경제성 평가에 대한 연구: 태그 기반 평가 모델을 중심으로, IT서비스학회지, 10(3), 2011. (PDF) in Korean ABSTRACT It is important issue how to evaluate the economic feasibility of computing factors in the real world when we build ubiquitous spaces. In this paper, we propose a simple modelContinue reading “Tag-based Evaluation Model for Economic Feasibility Analysis of Mobile RFID System in Ubiquitous Space”

SPB(Seamlessness-Privacy-Benefit) Paradigm for Construction of Highly-Connected Information Society

이경전, 전정호, 고도 정보 연계 사회의 구축을 위한 SPB 패러다임, 한국IT서비스학회지, 11(2): 131-146, 2012 (PDF) in Korean ABSTRACT The purpose of this research is two-fold : (1) we propose the paradigm to construct a connected information society according to a judgment where a coming information society will evolve into highly-connected information society having “seamlessness” as aContinue reading “SPB(Seamlessness-Privacy-Benefit) Paradigm for Construction of Highly-Connected Information Society”

Ubiquitous Commerce Business Models Based on Ubiquitous Media

Lee, K., Ju, J., Ubiquitous Commerce Business Models Based on Ubiquitous Media, Proceedings of the 10th International Conference on Business Information Systems, pp.510-521, April, Poznan, Poland, 2007. ISBN 978-3-540-72034-8.pdf  Abstract  Conventional media, such as newspapers, radio, TV and Internet appeal human cognitive and perceptual organisms such as brain, eyes and ears. The producers of text,Continue reading “Ubiquitous Commerce Business Models Based on Ubiquitous Media”

Ubiquitous Business Model by Seamless Integration of Photo and Location Information

Jeong-In Ju, Jong Chul Lee, Kyoung Jun Lee, Ubiquitous Business Model by Seamless Integration of Photo and Location Information, IEEE International Workshop on Ubiquitous Network Computing 2008 (UNC’08), pp.1533-1537, December 9-12, Jiaosi, Yilan, Taiwan, 2008.pdf Abstract Photos are one of the most popular contents in many social networking sites, and their usage is suitable forContinue reading “Ubiquitous Business Model by Seamless Integration of Photo and Location Information”

Design and Evaluation of U-Publication: Tag-Embedded Publication System and Business Model

박아름, 이경전, U-Publication 시스템과 비즈니스 모델의 설계와 분석, 지능정보연구, 14(3):41-57, 2008. ISSN 1229-4152.pdf (in Korean) Abstract   U-Publication, the Tag-Embedded publication, is one of U-Media. U-Media is defined as a media where human creates and consumes content through not only human cognitive and perceptual processes but also through the interactions between surrounding digital systems. U-MediaContinue reading “Design and Evaluation of U-Publication: Tag-Embedded Publication System and Business Model”

Desinging Business Models of U-Display Seamlessly Integrated with Mobile Devices in IPTV Era

 윤은정, 이경전, 모바일 단말과 연동하는 IPTV 시대의 U-디스플레이 Business Model 설계, Telecommunications Review 제 19 권 2 호, 2009.pdf (in Korean) Abstract   Unlike the previous display transmitting video content in one-way, the display in IPTV era is expected to offer useful and interesting information to media consumer and take a role as a newContinue reading “Desinging Business Models of U-Display Seamlessly Integrated with Mobile Devices in IPTV Era”

An Integrative View on Publication in Ubiquitous Era: Definition of U-Publication and its Relationship with e-Book

박아름, 이경전, 유비쿼터스 시대의 출판에 대한 통합적 시각 – U-Publication 정의 및 e-Book과의 관계, 한국출판학연구, 35(1):105-138, 2009. ISSN 1738-0421. pdf (in Korean)   Abstract   Information technology has changed the forms of publications and the way of producing, distributing, and consuming them. This paper analyzes the influence that the Ubiquitous Computing, as a recent informationContinue reading “An Integrative View on Publication in Ubiquitous Era: Definition of U-Publication and its Relationship with e-Book”