Business and Process Models for Managing Customer Relationships on Internet

이경전, 이가은,  “인터넷 기반 고객 관계 관리의 비즈니스 모델과 프로세스 모델에 관한 연구”, 정보과학회지, 18(11):12-21, 2000(11월). (PDF) in Korean ABSTRACT 산업의 요구로부터 시작된 고객관계관리(CRM: Customer Relationship Management)를 기를 학문과의 관계에서 검토하고, 특별히인터넷 기반의 CRM에 관련된 비즈니스 모델과 프로세스 모델을 소개한다. CRM의 핵심적인 요소인 개인화는 하나의 마케팅 기법이 아닌 비즈니스 모델 수준에서 다루어져야 한다는 인식하에, 인터넷에서의 개인화 비즈니스 모델의 정의를 소개하고, 이를 위한 전제 조건과 개인화의 차원 등을 소개한다.Continue reading “Business and Process Models for Managing Customer Relationships on Internet”

Case Study of Internet Business Networker: Business Model, Strategy, and Technology of OneQ.com

정태훈, 이경전, “인터넷 비즈니스 네트워커에 대한 사례 연구: (주)원큐의 비즈니스 모델, 전략, 기술을 중심으로”, 경영과학, 17(3):181-201, 2000(11월). (PDF) in Korean ABSTRACT This paper performs a case study on an Internet business networking company, oneQ.com. We define the functions of Internet business networker and discuss its characteristics such as network effect, lock-in effect, and increasing returns etc.Continue reading “Case Study of Internet Business Networker: Business Model, Strategy, and Technology of OneQ.com”

An Architecture of the P2P based e-Business Platform for Multimedia Content Distribution

조대연, 이경전, “멀티미디어 컨텐트 유통 e-Business를 위한 P2P 플랫폼의 구조”, 한국SI학회지, 2(2):53-62, 2003.  (PDF) in Korean ABSTRACT Current P2P (Peer-to-Peer) applications have the limited functions such as file search and transfer between peers and have the limitations such as trust problem on search results, copyright problem, and profitable business model problem. For a P2P applicationContinue reading “An Architecture of the P2P based e-Business Platform for Multimedia Content Distribution”

Design and Analysis of Online Advertising Expenditure Model based on Coupon Download

전정호, 이경전, 쿠폰 다운로드를 기준으로 하는 온라인 광고비 모델의 설계 및 분석, 지능정보연구, 16(4), 2010. (PDF) ABSTRACT In offline environment, unlike traditional advertising model through TV, newspaper, and radio, online advertising model draws instantaneous responses from potential consumers and it is convenient to assess. This kind of characteristics of Internet advertising model has driven the growthContinue reading “Design and Analysis of Online Advertising Expenditure Model based on Coupon Download”

Evaluation of Conversion Action Data Mechanisms in Cost-Per-Action Advertising

이첨, 이경전, Cost-Per-Action 광고 방법을 이용한 Conversion Action Data 메커니즘의 평가, Information Systems Review, 18(2):123-135, 2008.pdf (in Korean)   Abstract The online advertising industry’s business model undertakes the change from CPM (cost-per-mille)-based to CPC(cost-per-click)-based. However, due to the problem of ‘Click Fraud’, CPA (cost-per-action) has been regarded as a new step. For CPA, publishers needContinue reading “Evaluation of Conversion Action Data Mechanisms in Cost-Per-Action Advertising”

Customer Model Analysis for UCC Knowledge Sharing Service: A Case

윤은정, 이경전, UCC 지식 동영상 공유 서비스의 고객 모델 분석 사례, 지능정보연구, 제15(1):15-30, 2009. ISSN 1229-4152.pdf (in Korean) Abstract   As knowledge is now being distributed and shared through the Internet not only in the form of text but also in that of video, UCC((User Created Content) knowledge video sharing services have emerged on theContinue reading “Customer Model Analysis for UCC Knowledge Sharing Service: A Case”