사례 비교 분석 방법을 통한 농업 ICT융합 확산 방안 연구

전정호, 이경전, 황보유정, & 김재훈. (2015). 사례 비교 분석 방법을 통한 농업 ICT 융합 확산 방안 연구. 한국지능정보시스템학회 학술대회논문집, 39-39. (link)

ABSTRACT

세계 인구 증가, 기후 환경 변화, 삶의 질 향상 등에 따라 안정적인 식량 확보는 세계적인 핵심 도전 과제로 인식되고 있다. 그리고 단순 식량 생산 위주의 기존 농업은 다양한 ICT 기술과 융복합되어 고부가가치를 창출하는 6차 산업으로 확대되고 있다. 국내 농업 역시, 농업 인구 고령화, 농업 인력 및 농경지 감소, 생산액 비중 감소 등의 문제점에 봉착하여, 정부 주도로 농업 ICT 융복합 사업을 적극 추진하고 있다. 그러나 농업의 보수적 특성과 종사 인구의 대분이 고령인 이유 등으로 그 확산에 어려움을 겪고 있다. 본 연구에서는 국내 농업 분야 ICT 융합 확산을 위한 정책적 제언을 위해 국내외 농업 환경 및 농업 분야 ICT 사례를 조사하고 비교 분석한다. 그리고 국내의 ICT 융합 추진 현황 분석을 통해 농업 생산․유통․재해․경영 분야의 ICT 융합 확산 방안을 제시한다.

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IoT 기반의 O2O 박물관 시스템 구축 사례 연구

박아름, 전정호, & 이경전. (2015). IoT 기반의 O2O 박물관 시스템 구축 사례 연구. 한국지능정보시스템학회 학술대회논문집, 8-8. (link)

ABSTRACT

NFC, iBeacon과 같은 새로운 기술이 출시되면서 IoT 기술이 결합된 O2O 서비스가 생활 전반에 거쳐 출시되고 있으며 접목되면서 문화.생활 분야에도 이러한 변화가 감지되고 있다. 본 연구는 사물인터넷의 대표적인 기술인 NFC와 iBeacon 기술을 기반으로 한 다양한 박물관 서비스 모델을 개발하고 시스템을 구축하고자 한다. 박물관은 관람객들의 경험을 개선하기 위해 끊임없이 새로운 시도를 하고 있으며, 최근에는 NFC, iBeacon, AR 등 다양한 기술을 이용한 서비스를 제공하고 있다. 본 연구에서 제시하는 NFC와 iBeacon기반의 서비스는 관람객이 자신이 소유하고 있는 스마트폰을 통해 전시물에 대한 정보를 음성과 이미지 등 다양한 형태의 콘텐트로 정보를 획득하고 온라인으로 공유할 수 있다. 기존 박물관에서의 관람객은 박물관에서 제공하는 팜플렛이나 도슨트 등을 통해 정보를 획득하고 소비하는데 그쳤다. 즉, 온라인으로 확장되지는 못하고 오프라인에서의 활동으로 그친다는 점에서 본 연구에서 제시한 O2O 박물관 서비스와 큰 차이가 있다. 온라인으로 공유된 컨텐트는 박물관으로 다른 관람객들을 끌어들임으로서 박물관 관점에서 마케팅 효과에도 큰 도움이 된다고 할 수 있다.
본 사례는 박물관에서 NFC와 iBeacon을 이용하여 시스템을 구축한 최초의 사례로, 개발 및 구축과정에서 발생되는 다양한 이슈를 제시하고 더불어 사물인터넷 기술로 얻어질 수 있는 많은 데이터를 어떻게 활용될 수 있는지 데이터의 가치 활용 방안을 제시하고자 한다. 이를 위해 시스템 구축을 위한 방법론은 시스템 개발 생명주기 방법론(SDLC)을 채택하였으며, 타당성 조사 → 시스템 분석 → 시스템 설계 → 시스템 구축 순으로 연구하였다.

IoT-based Omni Channel Service for Smart Exhibition and Value of Data

Park, A., Han, J., & Lee, K. J. (2017, August). IoT-based Omni Channel Service for Smart Exhibition and Value of Data. In Proceedings of the International Conference on Electronic Commerce, Pangyo, Korea (pp. 17-18).

ABSTRACT

Art exhibitions provide both offline channels for customers to evaluate and purchase works and online channels for marketing. Studies conducted on the behavior of exhibition visitors suggest that there is a need to share customer experiences online and obtain and store more information about the artworks and artists on demand or in real time. Nevertheless, exhibitions do not have omni channel services because of technical difficulties and the costs involved in implementing such a service. In this study, IoT technology was applied to construct an omni channel service for smart exhibitions in order to enhance the service quality of exhibitions and maximize the experience of visitors. We utilized a five-phase cyclic process as action research framework, in which we identified the primary needs and problems of a specified exhibition in a diagnosis phase, specified the exhibition’s actions that should relieve or improve these primary problems in an action planning phase, developed the service and implemented the smart system in an action taking phase, analyzed the behavior patterns of visitors in an evaluation phase, and specified the value of the smart system from a knowledge management viewpoint in a specify learning phase. The results of this study can be used as an example of how stakeholders of smart tourism can find opportunities using new technologies.

Customer-driven smart and sustainable interaction in convention: Nestle’s IoT adoption case

Park, A., Jun, J. H., & Lee, K. J. (2017). Customer-driven smart and sustainable interaction in convention. 한국지능정보시스템학회 학술대회논문집, 134-135. (link)

ABSTRACT

Services based on the IoT technologies have emerged in various business environments. To enhance service quality for convention, maximize experience of attendees and develop sustainable service, this study applies IoT technology for stakeholders of convention.

In this paper, we seek to answer the following research questions: (1) What is the notion of sustainability and smartness in tourism field? (chapter 2-1) (2) What is the customer-driven interaction? (chapter 2-2) (3) What are the appropriate technologies to meet sustainable/smart service and the needs of smart convention and how to apply the technology? (chapter 2-2 and 3) (4) What do stakeholders such as companies and customers gain from sustainable and smart service for smart convention? (chapter 4)

To accomplish the objectives of the study, we took five phases of action research framework. In diagnosing phase, through interviews, observations, and literature studies, there searchers identify current issues and requirements for convention. In action planning phase, through the discussion with the practitioners of the convention, we have selected and arranged services for solving the problems. In action taking phase, smart buttons were installed in the COEX (Interaction convention place), we collected data during the convention period. In evaluation phase, we present the results and value of data. Finally, in specifying learning phase, the researchers summarized the benefits of each stakeholder.

The contribution of this paper is in four ways. First, the notion of sustainability was redefined by including not only socio-cultural, economy and environmental thinking but also the realms of customer-driven! interaction.

Second, this study proposed and constructed a new type of smart service with IoT for smart convention. Third, this research verified that benefits of sustainable and smart service. Finally, this can be used as an example of how conventions can find opportunities using new technologies.

An application of the loT technology based smart button was conducted for convention service, and the development and evaluation results are aligned lo action research framework including diagnosing, action planning, action taking, evaluation, and specifying learning phases. At the first and two phases, various difficulties and problems of the smart convention were diagnosed through interview with practitioners and service models were designed for solving the problems. Mobile service and appropriate IoT technology were discussed and applied to the convention space by installing smart button at the third phase. At the fourth, we derived in the role of Internet of things based mobile technology for smart convention and evaluated results of smart convention service in the various perspective. Finally, we proved value of mobile technology as the omni channel service through data analysis.

Development and Evaluation of Omni Channel Service based on Internet of Things for Hospitals

Park, A., & Lee, K. J. (2017). Development and Evaluation of Omni channel service based on Internet of Things for Hospitals. Development(link)

ABSTRACT

Omni-channel services based on the Internet of Things (IoT) technologies have emerged in various business environments. To enhance hospital’s service quality and maximize benefits as well as provide seamless customer experience, this study applies IoT technology based on NFC, iBeacon(inclusing wearable devices) as an omnichannel service for integration of online and offline channel in hospital. First, we develop services based on IoT technology for omni channel of the hospital. Then, we will evaluate omni channel services from a CRM and BPI point of view through interview.
To develop the IoT technology based on NFC, iBeacon, we conducted action research. The five phases in action research framework research include diagnosing, action planning, action taking, evaluation, and specifying learning phases. In this study, we focus on action planning, action taking, evaluation. At the action planning phases, eleven service models based on IoT technology for omni channel for hospital were designed. Service models were applied to the hospital by installing tags and beacons at the third phase. At the fourth phases, service models issues and knowledge on the whole application process were derived and summarized with respect to CRM (Customer Relationship Management) and BPI (Business Process Innovation) of hospital.

 

Service Design based on IoT and Technology Comparison for Fine Art Gallery

Park, A., & Lee, K. J. (2017, July). Service design based on IoT and technology comparison for Fine Art Gallery. In Proceedings of the International Joint Conference on e-Business and Telecommunications, Madrid, Spain (pp. 24-26).

ABSTRACT

Services based on the Internet of Things (IoT) technologies have emerged in various business environments. To enhance retailer’s service quality and maximize benefits as well as provide seamless customer experience, this study applied IoT technology based on NFC, iBeacon and internet button  for fine art gallery. Then we evaluated the best technology for omni channel service. To apply the IoT technology based on NFC, iBeacon and internet button and evaluate what technology is the best for management and user’s convenience, we conducted action research in a gallery from April 2014 to December 2016, and the development and evaluation results are aligned to action research framework. At the first two phases, various problems and needs of the gallery were diagnosed through interview with practitioners and observation. Five service models based on IoT technology for offline channel and ten service models based on mobile application for online channel were designed for solving the problems. Service models were applied to the gallery by installing tags, beacons, and buttons at the third phase. At the fourth, NFC, iBeacon and internet button in the service models based on IoT were evaluated in technological perspectives.