Examining Online to Offline Tourism Service Using Near Field Communication: Motivation-Opportunity-Ability Framework Perspective

Han, H., Park, A., Chung, N., & Lee, K. J. (2015). Examining Online to Offline Tourism Service Using Near Field Communication. 한국지능정보시스템학회 학술대회논문집, 11-11. (link) ABSTRACT Due to the utilization of advanced smart technologies and online-to-offline or offline-to-online (O2O) marketing, near field communication (NFC) has been adopted in many Expositions (Expos) in recent years. This isContinue reading “Examining Online to Offline Tourism Service Using Near Field Communication: Motivation-Opportunity-Ability Framework Perspective”

A near field communication adoption and its impact on Expo visitors’ behavior

Han, H., Park, A., Chung, N., & Lee, K. J. (2016). A near field communication adoption and its impact on Expo visitors’ behavior. International Journal of Information Management, 36(6), 1328-1339. (link) ABSTRACT Utilization of advanced smart technologies and online-to-offline/offline-to-online marketing has resulted in the adoption of near field communication (NFC) in many expositions (Expos). TheContinue reading “A near field communication adoption and its impact on Expo visitors’ behavior”