Design of Ubiquitous Sound Service Business Model as a Commerce-Embedded Media

Eun Jung Yoon, Arum Park, and Kyoung Jun Lee, Design of Ubiquitous Sound Service Business Model as a Commerce-Embedded Media, Proceedings of the 11th International Conference on Electronic Commerce, pp.296-301, Taiwan, 2009. pdf

Abstract

 

Unlike the previous speaker transmitting audio content in oneway, the speaker in ubiquitous era is expected to offer useful and interesting information to media consumer and take a role as a new media nowadays. This research suggests Ubiquitous Sound service business model that can realize ‘Seamlessness’ between

an individual user and a speaker in the Ubiquitous computing environment. Unlike the previous speaker appealing to the human’s auditory sense, U-Speaker enables the seamless information transmission between speaker and users by providing the personal device users with the content link as well as the content from the speaker. This paper suggests four kinds of USpeaker scenarios that can be realized in ubiquitous computing environment through various technical alternatives and analyze the participants and their roles of the business model.

Key Word

 

Business Model, Ubiquitous Commerce, Seamlessness, RFID, Personal Area Networking, Ubiquitous Media.

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About Kyoung Jun Lee
Professor of Kyung Hee Univ.

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