A Study on NFC Technology Utilization and Application Cases in Museum/Gallery

이경전, 최명희, 권선희, 전정호, “박물관 및 미술관의 근접 무선 통신 기술 적용 사례와 활용 방안 연구”, 문화예술경영학연구, 6(1), 29-51, 2013, (PDF) in Korean


본 연구는 박물관 및 미술관에 NFC 기술을 적용하여, 기존 실세계 전시 공간을 새로운 미디어로 변화시키고자 하는 전시 공간 사업자에게 의미 있는 시사점을 제시하는 것을 목적으로 한다. 실세계 공간에 NFC 기술을 적용하는 것은 실세계 공간을 미디어로 변화시키는 것을 의미하는데, 미디어는 하나의 객체와 다른 객체를 이어주는 역할을 수행하는 것을 말한다. 즉, 기존 전시 공간에 NFC 기술이 적용됨에 따라 실세계 존시 공간의 객체와 온라인 공간의 디지털 콘텐츠 사이의 이음매 없는 연결이 가능해지며, 이를 기반으로 실세계 전시 공간 자체가 미디어의 역할을 수행하게 되는 것이다. 본 연구에서는 실세계 공간의 미디어화를 위한 기술로서의 NFC 기술을 소개하고, NFC 기술이 적용된 국내외 박물관 및 미술관 사례를 검토하며, 박물관 및 미술관에 NFC 기술을 적용한 경험을 공유한다. 그리고 다양한 정보 획득, 새로운 형태의 상거래의 발생, 관람 경험의 용이한 기록 및 공유, 전시 공간의 새로운 마케팅 채널 확보, CRM 도구로서의 활용 등을 박물관 및 미술관의 NFC 기술 적용 의의로 제시한다.

A Study on NFC Technology Utilization and Application Cases in Museum/Gallery



The main purpose of this research is to propose some meaningful implications for exhibition space operators who want to make the conventional exhibition space into media by taking advantage of the NFC technology. Applying NFC technology into  the real world means changing real world into media. which is considered to act as a medium that links one subject to another. In other words, if NFC technology is applied into the conventional exhibition space, the seamless connection between objects in the exhibition space and digital information in the online environment is realized and based on this, the exhibition space itself plays the role of media. In this research, we introduce the NFC technology to make real world into media, review cases regarding NFC-based museums and galleries, and share our experiences in the application of NFC technology into such exhibition spaces. Moreover we propose the significance in applying NFC technology into museums and galleries, for example, obtaining various types of information, new forms of commercial transaction, easier recording and sharing of viewing experiences, securing new marketing channel, and utilization of the technology as a CRM tool.


NFC-based Smartwork Service Model Design

박아름, 강민수, 전정호, 이경전, “NFC 기반의 스마트워크 서비스 모델 설계”, 지능정보연구,19(2):157~176, 2103.

(PDF) in Korean


Since Korean government announced ‘Smartwork promotion strategy’ in 2010, Korean firms and
government organizations have started to adopt smartwork. However, the smartwork has been implemented
only in a few of large enterprises and government organizations rather than SMEs (small and medium
enterprises). In USA, both Yahoo! and BestBuy have stopped their flexible work because of its reported
low productivity and job loafing problems. In addition, according to the literature on smartwork, we
could draw obstacles of smartwork adoption and categorize them into the three types: institutional,
organizational, and technological. The first category of smartwork adoption obstacles, institutional, include
the difficulties of smartwork performance evaluation metrics, the lack of readiness of organizational
processes, limitation of smartwork types and models, lack of employee participation in smartwork adoption
procedure, high cost of building smartwork system, and insufficiency of government support. The second
category, organizational, includes limitation of the organization hierarchy, wrong perception of employees
and employers, a difficulty in close collaboration, low productivity with remote coworkers, insufficient
understanding on remote working, and lack of training about smartwork. The third category, technological,
obstacles include security concern of mobile work, lack of specialized solution, and lack of adoption
and operation know-how.
To overcome the current problems of smartwork in reality and the reported obstacles in literature,
we suggest a novel smartwork service model based on NFC(Near Field Communication). This paper
suggests NFC-based Smartwork Service Model composed of NFC-based Smartworker networking service
and NFC-based Smartwork space management service.
NFC-based smartworker networking service is comprised of NFC-based communication/SNS service
and NFC-based recruiting/job seeking service. NFC-based communication/SNS Service Model supplements

the key shortcomings that existing smartwork service model has. By connecting to existing legacy system
of a company through NFC tags and systems, the low productivity and the difficulty of collaboration
and attendance management can be overcome since managers can get work processing information,
work time information and work space information of employees and employees can do real-time
communication with coworkers and get location information of coworkers. Shortly, this service model
has features such as affordable system cost, provision of location-based information, and possibility
of knowledge accumulation. NFC-based recruiting/job-seeking service provides new value by linking
NFC tag service and sharing economy sites. This service model has features such as easiness of service
attachment and removal, efficient space-based work provision, easy search of location-based recruiting/
job-seeking information, and system flexibility. This service model combines advantages of sharing
economy sites with the advantages of NFC. By cooperation with sharing economy sites, the model
can provide recruiters with human resource who finds not only long-term works but also short-term
works. Additionally, SMEs (Small Medium-sized Enterprises) can easily find job seeker by attaching
NFC tags to any spaces at which human resource with qualification may be located. In short, this
service model helps efficient human resource distribution by providing location of job hunters and
job applicants.
NFC-based smartwork space management service can promote smartwork by linking NFC tags
attached to the work space and existing smartwork system. This service has features such as low cost,
provision of indoor and outdoor location information, and customized service. In particular, this model
can help small company adopt smartwork system because it is light-weight system and cost-effective
compared to existing smartwork system.
This paper proposes the scenarios of the service models, the roles and incentives of the participants,
and the comparative analysis. The superiority of NFC-based smartwork service model is shown by
comparing and analyzing the new service models and the existing service models. The service model
can expand scope of enterprises and organizations that adopt smartwork and expand the scope of employees
that take advantages of smartwork.


Internet Auction Technologies

이경전, 장용식, “인터넷 경매 기술”, 정보과학회지, 18(7):12-20, 2000(7월). (PDF) in Korean


Web Information System Development Model and Evaluation Indicators

이경전, 오승철, “웹 정보시스템의 발전단계 모형에 근거한 평가지표의 개발 및 적용: WEB-TO-KT 사례”, Information Systems Review, 2(1):119-132, 2000(6월). (PDF) in Korean

Key words

Web Information System . WIS . Knowledge Barrier . Information Systems Evaluation . Intranet Chaos


Business and Process Models for Managing Customer Relationships on Internet

이경전, 이가은,  “인터넷 기반 고객 관계 관리의 비즈니스 모델과 프로세스 모델에 관한 연구”, 정보과학회지, 18(11):12-21, 2000(11월). (PDF) in Korean


산업의 요구로부터 시작된 고객관계관리(CRM: Customer Relationship Management)를 기를 학문과의 관계에서 검토하고, 특별히인터넷 기반의 CRM에 관련된 비즈니스 모델과 프로세스 모델을 소개한다. CRM의 핵심적인 요소인 개인화는 하나의 마케팅 기법이 아닌 비즈니스 모델 수준에서 다루어져야 한다는 인식하에, 인터넷에서의 개인화 비즈니스 모델의 정의를 소개하고, 이를 위한 전제 조건과 개인화의 차원 등을 소개한다. 한편, CRM의 성공적인 구축은 이를 위한 프로세스를 여러 가지 관점에서 조망하는 것이 필수적인데, 본 논문에서는 여러 관점에서 이들을 정리하고, 이를 지원하는 도구들과 이러한 도구의 자동화 전략을 소개한다.

Case Study of Internet Business Networker: Business Model, Strategy, and Technology of OneQ.com

정태훈, 이경전, “인터넷 비즈니스 네트워커에 대한 사례 연구: (주)원큐의 비즈니스 모델, 전략, 기술을 중심으로”, 경영과학, 17(3):181-201, 2000(11월). (PDF) in Korean


This paper performs a case study on an Internet business networking company, oneQ.com. We define the functions of Internet business networker and discuss its characteristics such as network effect, lock-in effect, and increasing returns etc. Through reviewing the business models, strategies, and implemented technologies of the oneQ.com, we investigate the applicability and effectiveness of the Internet business networker as well as its research implications.

Impacts of Intelligent Agents to Internet Business: Business Model Approach

이경전, 진동수, “지능형 에이전트가 인터넷 사업에 미치는 영향: 사업 모형 관점에서의 분석”, 한국지능정보시스템학회 논문지, 6(2):49-62, 2000 (12월). (PDF) in Korean


본 논문은 향후 인터넷 사용의 많은 두 부분이 현재의 인간 사용자에서 지능형 에이전트로 옮겨져 갈 때 현 인터넷 사업 모형에 영향(Impact)으로 작용할 수 있는 요소들을 분석하고, 이로 야기되는 새로운 사업 모형의 출현 및 현 사업 모형에 예상되는 변화에 대하여 살펴보고자 한다. 지능형 에이전트로 인하여 인터넷 사업에 있어서 예상 가능한 주요 변화를 사업 모형 관점에서 제품, 서비스, 정보 흐름(Flow)의 변화, 참여자의 역할(Role)의 변화, 수익원천(Revenue)의 변화, 참여자간의 혜택 (Benefit)의 변화, 비용분담(Cost Distribution)구조 변화라는 다섯 가지 측면에서 현재의 인터넷 사업에 있어서 배너광고 모델, 가격책정 모델, 중개자 모델, 브랜드 및 명성 효과, 디지털 카르텔 등의 주요 현상과 결부시켜 살펴본다. 이를 통하여 향후 지능형 에이전트 기반의 사업 모형에 대비한 전략적 시사점(Imp1ications)을 제공하고자 한다.