Jongchul Lee

Jongchul Lee worked as a Chief Operating Officer at Jellycoaster Inc. since 2010. (www.jellycoaster.com) He received B.S. (2004) and M.S.(2008) in Management Information System from Kyung Hee University and has worked as a researcher in BMER since 2005.

His major interests are U-Commerce business model, with a focus on NFC (Mobile RFID) and related Social Network Services (SNS).

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Rei Mu Jeong

 Rei Mu Jeong is the Head of Business Division at Easymode Inc. (http://www.easymode.com). His company develops social network games and provides global publishing services for social network platform such as Facebook. He received his B.S.(2006) in Business Management from Kyung Hee University. His paper was published at Journal of EC-Web.

He worked as the Leader of Business Strategy Team at NHN Games from 2006 to 2010. NHN Corporation is Korea’s premier internet company, operating the nation’s top search portal Naver (http://www.naver.com), the leading online game portal, Hangame (http://www.hangame.com)

Jaesuhp, Oh

Jaesuhp Oh worked as a strategy planner and product developer for e-Business and digital finance at Kookmin Bank prior to working at BMER. He holds a Master in Economics Degree. His research in the lab is focused on Social Network Management and Business Model.

Hyun Suk Lee

Hyun Suk Lee is the CEO of Shift W. Inc. He received his B.S and M. S in Management Information System from Kyung Hee University at 2010. He has worked as a researcher at BMER since 2007. His research and paper was about media embedded place. His paper was published at Journal of Intelligent Information System Society.

Eun Jung Yoon

E.J. YOON is Ph.D. student in ISOM(Information Systems & Operations Management), Warrington College of Business Administration, University of Florida in 2010. Prior to entering the doctoral program, she earned a B.A. degree in Business Administration and a M.B.A degree in Management Information Systems from Kyung Hee University. She was awarded the ‘Best thesis of the year’ for 2009 at Kyung Hee University for a thesis on ‘U-Display, Design and Evaluation of Ubiquitous Media Business Model’. Her current research interests include Economic of IS, Electronic Commerce.

Jeong-In Ju

Jeong-In Ju is the CEO of Jellycoaster Inc.(http://jellycoaster.com) since June 2010. His company develops applications for iPhone and iPad focusing on social networking game, and location based service. He received his B.S.(2005) and M.S.(2007) in Management Information Systems from Kyung Hee University and has conducted researches as a member of AIBM.

Jeong-In has taught MIS at Mzumbe University (http://www.mzumbe.ac.tz) for two years after his master degree

Seungjoon Lee

Seungjoon Lee is a Ph.D. Candidate, from Kyung Hee University. Seungjoon holds MBA degree from Helsinki Economic School in 2001. He has worked as a Team Manager for Samsung Economic Research Institute (SERI). Before joined the SERI, he worked as a reporter for The Korea Economic Daily and Hankyung.com. His research in the lab is focused in social media business model and mobile business.