Category Archives: Publications on BM

Seamlessness and Privacy Enhanced Ubiquitous Payment

Lee, K., Jeong, M., Ju, J., Seamlessness & Privacy Enhanced Ubiquitous Payment, Lecture Notes in Computer Science 4082:143-152, September, 2006.pdf Abstract   Payment is in nature an act of money transfer from one entity to another, and it is obvious that a payment method will be valued as long as the transaction can be completedContinue reading “Seamlessness and Privacy Enhanced Ubiquitous Payment”

Design of Ubiquitous Referral Marketing: A Business Model and Method

Lee, K. Lee, J., Design of Ubiquitous Referral Marketing: A Business Model and Method, Lecture Notes in Computer Science 4082:103-112, September, 2006. pdf Abstract   This paper provides a corporation’s marketing strategy under a ubiquitous computing environment: a WOM(word-of-mouth) marketing using RFID(Radio Frequency Identification) technology and a business model which facilitates the word-of-mouth marketing. ToContinue reading “Design of Ubiquitous Referral Marketing: A Business Model and Method”

Design of Ubiquitous Sound Service Business Model as a Commerce-Embedded Media

Eun Jung Yoon, Arum Park, and Kyoung Jun Lee, Design of Ubiquitous Sound Service Business Model as a Commerce-Embedded Media, Proceedings of the 11th International Conference on Electronic Commerce, pp.296-301, Taiwan, 2009. pdf Abstract   Unlike the previous speaker transmitting audio content in oneway, the speaker in ubiquitous era is expected to offer useful andContinue reading “Design of Ubiquitous Sound Service Business Model as a Commerce-Embedded Media”

The Three Dimensions of Book Evolution in Ubiquitous Computing Age: Digitalization, Augmentation, and Hypermediation

Arum Park, Kyoung Jun Lee, Federico Casalegno, The Three Dimensions of Book Evolution in Ubiquitous Computing Age: Digitalization, Augmentation, and Hypermediation, 2010 IEEE International Conference on Sensor Networks, Ubiquitous, and Trustworthy Computing, 2010 pdf  Abstract This paper suggests a framework for the book evolution in ubiquitous computing age. Based on the review of theContinue reading “The Three Dimensions of Book Evolution in Ubiquitous Computing Age: Digitalization, Augmentation, and Hypermediation”