Lee, K., Jeong, M., Ju, J., Seamlessness & Privacy Enhanced Ubiquitous Payment, Lecture Notes in Computer Science 4082:143-152, September, 2006.pdf Abstract Payment is in nature an act of money transfer from one entity to another, and it is obvious that a payment method will be valued as long as the transaction can be completedContinue reading “Seamlessness and Privacy Enhanced Ubiquitous Payment”
Lee, K. Lee, J., Design of Ubiquitous Referral Marketing: A Business Model and Method, Lecture Notes in Computer Science 4082:103-112, September, 2006. pdf Abstract This paper provides a corporation’s marketing strategy under a ubiquitous computing environment: a WOM(word-of-mouth) marketing using RFID(Radio Frequency Identification) technology and a business model which facilitates the word-of-mouth marketing. ToContinue reading “Design of Ubiquitous Referral Marketing: A Business Model and Method”
Lee, K. Seo, Y., Design of a RFID-Based Ubiquitous Comparison Shopping System, Lecture Notes in Artificial Intelligence 4251:1251–1267, 2006. pdf
Eun Jung Yoon, Arum Park, and Kyoung Jun Lee, Design of Ubiquitous Sound Service Business Model as a Commerce-Embedded Media, Proceedings of the 11th International Conference on Electronic Commerce, pp.296-301, Taiwan, 2009. pdf Abstract Unlike the previous speaker transmitting audio content in oneway, the speaker in ubiquitous era is expected to offer useful andContinue reading “Design of Ubiquitous Sound Service Business Model as a Commerce-Embedded Media”
Arum Park, Kyoung Jun Lee, Federico Casalegno, The Three Dimensions of Book Evolution in Ubiquitous Computing Age: Digitalization, Augmentation, and Hypermediation, 2010 IEEE International Conference on Sensor Networks, Ubiquitous, and Trustworthy Computing, 2010 pdf Abstract This paper suggests a framework for the book evolution in ubiquitous computing age. Based on the review of theContinue reading “The Three Dimensions of Book Evolution in Ubiquitous Computing Age: Digitalization, Augmentation, and Hypermediation”
Kyoung Jun Lee, UIF Map as a Systematic Methodology for Value Innovation, Presented at Customer Strategies for Sustained Growth Conference, INSEAD @ Fontainbleu, France, 1-2 July 2010. pdf
이경전, 비즈니스모델관점에서의 웹 2.0, 정보과학회지, 제25권 10호, pp.16-22, 2007. ISSN 1015-9908 pdf (in Korean)
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