Category Archives: Publications on BM

박아름, 이경전, 유비쿼터스 시대의 출판에 대한 통합적 시각 – U-Publication 정의 및 e-Book과의 관계, 한국출판학연구, 35(1):105-138, 2009. ISSN 1738-0421. pdf (in Korean)

Abstract

 

Information technology has changed the forms of publications and the way of producing, distributing, and consuming them. This paper analyzes the influence that the Ubiquitous Computing, as a recent information technology, brings about changes in publication. Prior studies defined u-book as a book with which readers can consume its contents anywhere, sometimes by any device. In other words, u-book was defined as being added mobility for the readers to consume its content. Ubiquitous Computing(UC) paradigm is a view contrary to Virtual Reality(VR) computing paradigm. UC emphasizes the construction of computer-embedded real world, u-space, while VR pursues the construction of computer-generated virtual world – the cyberspace. Based on the exact recognition of the ubiquitous computing paradigm and the critical literature review, this paper defines U-Publication and analyzes the relationship between U-Publication and e-Book through an integrative framework. To investigate the fundamental differences between e-Book and U-Publication, several cases belonging to each category are selected. The comparative case studies showed considerable differences in the way of configuring, producing, distributing, and consuming publication contents in e-Book and U-Publication. This demonstrates that the cases called ‘u-book’ in previous study may be classified as a category of e-Book rather than U-Publication.

 

Key Word 

ubiquitous media, ubiquitous publication, ubiquitous computing, business model, e-Book

오재섭, 이경전, RFID가 내재된 비즈니스 카드를 활용한 유비쿼터스 사회 연결망 서비스 모델 설계 및 분석, 지능정보연구, 15(2):75-96, 2009. ISSN 1229-4152. pdf (in Korean)

Abstract

 

The aim of this research is to design and analyze a social network service model using mobile RFID based business card. This paper suggests how the behavior of exchanging business cards will be changed in ubiquitous environment and designs a social networking service model using a ubiquitous business card, which embeds a RFID tag. We describe the scenarios and analyze a role, value and potential benefits of participants of the u‐SNS service model. For the proof of the superiority and the feasibility of our model, we compare it with its related researches and products based on the calculation of the benefits and costs of the alternatives.

 

Key Word

 

u‐Business Card, u‐Social Network Service, Ubiquitous Computing, Ubiquitous Media, Service Model, NFC(Near Field Communication)

전정호, 이경전, 마케팅 메시지로서의 지식: Human-Reader 기반의 개인 경험 관리 비즈니스 모델 설계 및 분석, 지능정보연구, 16(1):17-43, 2010. pdf (in Korean)

Abstract

 

This research considers the role of knowledge as marketing message, designs and analyses the personal experience management (PEM) business model using Human‐Reader system. It is difficult to save and manage person’s daily experience and relevant contents due to the lack of proper infrastructure and system. On the contrary, using Human‐Reader infrastructure, person’s experience and various relevant contents can be easily saved and managed because seamlessness between offline and online and the various devices that person can always carry along in ubiquitous environment. Since person can store and manage information, contents and advertisements through Human‐Reader system and u‐PEMS, marketing messages and advertisements do not have to be repetitive and stimulating. Instead, marketing messages and advertisements in Human‐Reader environment should be granting values that can be saved and managed. We propose various scenarios, processes and its issues. And we analyze the expected value of RFID tag used on the proposed business model by socalled ‘Tag Evaluation Model’ and assess the assumptions that are basis of the proposed business model for evaluate the feasibility of the u‐PEM business model.

 

Key Word

 

Human-Reader System, Mobile RFID, Life-log, Personal Experience Management (PEM), Ubiquitous Computing, Business Model, Tag Evaluation Model

Lee, K., Jeong, M., Ju, J., Seamlessness & Privacy Enhanced Ubiquitous Payment, Lecture Notes in Computer Science 4082:143-152, September, 2006.pdf

Abstract

 

Payment is in nature an act of money transfer from one entity to another, and it is obvious that a payment method will be valued as long as the transaction can be completed with safety no matter what technology was used. The key to U-payment is convenience and security in the transfer of financial information. The purpose of this paper is to find a desirable U-payment scheme promoting seamlessness and privacy with a strong personal device and peer-based information transactions. We propose U-SDT(Secure Direct Transfer) Protocol as a way to make transactions seamless, secure and privacy-protected.

Lee, K. Lee, J., Design of Ubiquitous Referral Marketing: A Business Model and Method, Lecture Notes in Computer Science 4082:103-112, September, 2006. pdf

Abstract

 

This paper provides a corporation’s marketing strategy under a ubiquitous computing environment: a WOM(word-of-mouth) marketing using RFID(Radio Frequency Identification) technology and a business model which facilitates the word-of-mouth marketing. To this end, we examine the word-of mouth communication effects on consumers’ life, changes in corporations’ attitude toward word-of-mouth marketing, and the difficulties that corporations have in conducting word-of-mouth marketing. The business model this paper suggests makes seamless business-to-consumer and consumer-to-consumer networking possible using the RFID technology and facilitates the word-ofmouth marketing through incentive system of each economic player.

Lee, K. Seo, Y., Design of a RFID-Based Ubiquitous Comparison Shopping System, Lecture Notes in Artificial Intelligence 4251:1251–1267, 2006. pdf

Eun Jung Yoon, Arum Park, and Kyoung Jun Lee, Design of Ubiquitous Sound Service Business Model as a Commerce-Embedded Media, Proceedings of the 11th International Conference on Electronic Commerce, pp.296-301, Taiwan, 2009. pdf

Abstract

 

Unlike the previous speaker transmitting audio content in oneway, the speaker in ubiquitous era is expected to offer useful and interesting information to media consumer and take a role as a new media nowadays. This research suggests Ubiquitous Sound service business model that can realize ‘Seamlessness’ between

an individual user and a speaker in the Ubiquitous computing environment. Unlike the previous speaker appealing to the human’s auditory sense, U-Speaker enables the seamless information transmission between speaker and users by providing the personal device users with the content link as well as the content from the speaker. This paper suggests four kinds of USpeaker scenarios that can be realized in ubiquitous computing environment through various technical alternatives and analyze the participants and their roles of the business model.

Key Word

 

Business Model, Ubiquitous Commerce, Seamlessness, RFID, Personal Area Networking, Ubiquitous Media.

Arum Park, Kyoung Jun Lee, Federico Casalegno, The Three Dimensions of Book Evolution in Ubiquitous Computing Age: Digitalization, Augmentation, and Hypermediation, 2010 IEEE International Conference on Sensor Networks, Ubiquitous, and Trustworthy Computing, 2010 pdf

Abstract

This paper suggests a framework for the book evolution in ubiquitous computing age. Based on the review of the academic researches and industrial development, we suggest the three dimensions of the evolution of books: digitalization, augmentation, and hypermediation. Based on the framework, we suggest three research and business development directions: 1) Open Hypermediation, 2) e-Book Augmentation, and 3) Mobile-Device Based Augmentation.

Key Word

Augmented Book; e-book; hypermediation; ubiquitous computing; Business Model